Plain-English definitions.
The terms LoopWorker uses, defined the way we'd say them at a kitchen table. No jargon. No filler.
Brand Positioning
The specific job your brand does in a buyer's mind — the one thing they'd say if a friend asked what you do.
Decision Brief
A short PDF document that ranks a business's next move and shows the evidence behind every recommendation.
Proof Gap
The credibility your buyers need but you haven't given yet. The reason they don't convert.
Action Sheet
A ranked, dated, owner-named list of next moves. The last page of every Sprint brief.
Signal Intelligence
Pulling visible public market evidence — competitor pricing, reviews, ads, search demand — into a working view before making decisions.
Category Positioning
Where your brand fits inside an existing market category — and what role you play within it.
Market Research Sprint
A focused 14-21 day market intelligence round that delivers a ranked decision brief — instead of a 12-week consulting engagement.
Buyer Language
The exact words customers use to describe your product — usually different from how you describe it.
Pricing Band
Where your pricing sits relative to 5-10 comparable competitors — the floor, ceiling, and anchor of your category.
Channel Saturation
When adding more spend on a channel stops compounding — the point where you should switch channels, not double down.