Demand Signal
A measurable indicator that buyers want your product before they tell you.
What it is
A demand signal is anything you can measure that proves market pull before the buyer is in your funnel. Search demand, ad cost trends, review velocity, organic mentions.
Why it matters
Most teams wait for customers to walk in the door before they believe demand exists. By then it's late. Signals show you 6-18 months earlier.
How to find yours
Pull search volume for buyer-intent phrases. Note trajectory month-over-month. Pull competitor ad creative pacing. Look at review velocity in your category.
Common signals
Search volume climbing → buyers waking up. Ad CPC climbing → competition entering. Review velocity climbing → category maturing. All visible. All free to read.
Want this for your category?
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