41 real videos from one law firm. Red did 3x the typical.

Competitive marketing intelligence for law firms

Your competitors are showing you what's working. Use it.

Your rivals' videos, ads, reviews and hires are public. I read them and tell you what to make next.

Get a free snapshot See how it works
Publicly sourced research. Clear recommendations. No account access required for the initial snapshot.

From $250K to $74K in quarterly ad spend.

At Cambria, I worked alongside the in-house team on research-informed content strategy and production. Over that period, quarterly ad spending decreased from approximately $250,000 to $74,000 while engagement increased.

14 years

Making marketing content professionally since 2012. Senior social media strategist at Cambria, producer at Wondros.

Work across previous roles, agencies, and independent projects
Cambria Red Wing Arby's Ruggable WOW Skin Science iD Tech Cann Juiced Bikes NIH Wondros PropertyRadar Blennd Levity Videfy Nate's Keto

What the data does

Every dot is a real video.

A large US law firm's last 41 YouTube videos. Public view counts, nothing estimated. This is one source. A read counts all of them: posts on every channel, ads, prices, reviews, hiring, and sites, theirs and their competitors'.

Find the typical.

The middle video gets 181 views. That's the line to beat. Seven videos did three times that or more.

Find what the winners share.

The 7 breakouts, against the other 34:

Length
5 of 7 run under two minutes. Only 9 of the other 34 do.
Topic
6 of 7 are about people and places, not a practice area.
Kind
2 holiday cards, 3 recruiting and culture, 1 office tour.
The 7th
A practice video broke out: "Customs and International Trade," 1:52, 774 views. Five times the practice typical. Finding why is the read.
Calls booked
Not public. With your analytics, the read ties each video to calls.

Then make more of that.

The plan moves output toward what people already watch, and tests it each month. Same budget, aimed better. A free snapshot shows your numbers. The read does the rest.

Get a free snapshot
People and placesPractice areasOther

Public counts from one firm's channel, pulled October 11, 2026. Firm not named. Videos grouped by topic, read from their titles. Counts can include paid promotion; a full read checks for it.

The point isn't more data. It's knowing what to do next.

A competitor's successful post is a clue, not a strategy.

LoopWorker looks for patterns across the market, checks whether they're relevant to your firm, and turns the strongest opportunities into content ideas, messaging, scripts, and practical next steps.

The goal isn't to copy competitors. It's to make better decisions about where your team's time and budget go.

Find the opportunity. Build the plan. Test what works.

What the Market Read covers.

Five areas, one picture of your market. Each one separates what was observed from what it means and what to do about it.

Competitive advertising

See what competitors are putting money behind.

What gets examinedReview visible competitor advertising activity, creative messaging, offers, and landing pages to understand how rival firms position themselves and compete for attention. Built from public ad libraries and search results. Competitors' budgets, conversions, and returns are private and not claimed.

From a past readEvery rival was buying search ads, the most expensive channel in the field.

You receive
  • Competitor advertising observations
  • Messaging gaps
  • Campaign angles worth testing
  • Copy and creative recommendations
Social and video content

Find the content people actually respond to.

What gets examinedExamine your firm's public content alongside relevant competitors. Identify the topics, formats, people, and messaging patterns associated with stronger audience response. Views show attention, not business value. They are one signal among several.

You receive
  • Content opportunity analysis
  • Recommended formats
  • Monthly topic priorities
  • Scripts and creative briefs
Search and editorial

Find the questions your market isn't answering well.

What gets examinedReview relevant search topics, competitor editorial content, and visible gaps in the market to identify useful subjects your firm could address. No specific Google rankings are promised.

From a past readA top-50 rival hadn't touched its blog since 2019.

You receive
  • Prioritized content topics
  • Search-informed editorial recommendations
  • Content briefs
  • Article and video angles
Competitive movement

Understand where your competitors are heading.

What gets examinedExamine relevant public developments such as lateral hires, practice-area expansion, new offices, partnerships, and shifts in market positioning.

You receive
  • Relevant competitive developments
  • Practical implications
  • Messaging opportunities
  • Areas to investigate, address, or avoid
Reviews and website experience

Fix the gaps prospects can already see.

What gets examinedExamine public reviews, visible website issues, messaging consistency, and problems that may make it harder for prospective clients to understand or trust the firm. Uses what's publicly visible. Visitor behavior needs your analytics, shared with permission.

From a past readThe firm's own site hid its Google rating and linked to an empty YouTube channel.

You receive
  • Prioritized improvement list
  • Messaging fixes
  • Website content recommendations
  • Review and reputation observations

Past-read examples are from real client work, clients not named. Everything is gathered from public sources. Private data such as competitor ad budgets, conversions, and site traffic is not visible and is never claimed.

One process. A clearer decision every month.

I handle the research, strategy, and creative direction personally. Your team retains control of its accounts and publishing.

  1. Step 01

    Read the market

    I examine the firm's public marketing alongside relevant competitors, looking for patterns, weaknesses, and opportunities that deserve a closer look.

  2. Step 02

    Decide what matters

    I separate meaningful opportunities from interesting numbers and prioritize recommendations according to relevance, effort, and likely business value.

  3. Step 03

    Build the content plan

    I turn the findings into specific topics, messaging, scripts, creative direction, and production requirements based on the agreed scope.

  4. Step 04

    Review and improve

    Your team publishes the content. Available performance results and new market developments inform the next cycle.

  • Work scope is agreed in writing.
  • Clients keep their marketing accounts.
  • LoopWorker does not post on behalf of clients.
  • Production uses footage your team supplies, unless otherwise agreed.
  • Legal claims and attorney statements stay subject to your firm's review and approval.
Alex Lamb, founder of LoopWorker

One person doing the research and the creative work.

I'm the founder of LoopWorker.

I've spent more than a decade producing and shaping marketing content across consumer brands, technology, healthcare, and professional organizations. My background includes content strategy at Cambria, production work at Wondros, and creative projects involving organizations from Arby's to the National Institutes of Health.

I built LoopWorker around a simple belief: the best content decisions start with understanding what the market is already telling you.

I handle the research, strategy, and creative direction personally. No rotating account manager. No handoff between the person selling the work and the person responsible for it.

Alex LambFounder, LoopWorker

Research first. Then decide how much you want handled.

Start with a Market Read to understand the opportunities. Then choose whether your team wants to produce the content or have LoopWorker deliver finished videos. The snapshot is free. See a real read, names redacted.

Market Read
$750 one-time

Credited toward your first month

Find the opportunity before committing to production.

A focused competitive analysis and recommendations for your firm's next content priorities. A focused first engagement, not a full audit of every channel and competitor.

Includes
  • Review of your firm's public-facing marketing
  • Review of up to 3 relevant competitors
  • Meaningful competitive opportunities
  • Prioritized recommendations
  • Suggested content direction
Request a Market Read

The full $750 is credited toward the first month of either monthly plan.

Intelligence + Content
$4,999 / month

Strategy and scripts

Know what to make. Know why it matters.

For firms with an internal team that records, edits, and publishes.

Each month
  • Competitive intelligence update on relevant market activity
  • Tracking of up to 5 competitors, swappable each month
  • Content strategy and a prioritized editorial calendar
  • 8 to 15 researched content concepts, depending on length
  • 8 to 15 ready-to-film video scripts
  • Talking points and recording guidance
  • Creative briefs with hooks, formats, and calls to action
  • One strategy and performance review
  • One consolidated revision round on the monthly package

You receive: a research-backed monthly production package your team can execute.

Your team handles: filming, editing, publishing, and account management.

Get started with a Market Read
Intelligence + Production
$8,999 / month

Strategy, scripts, and finished videos

The strategy and the finished content.

For firms that want the intelligence, the creative direction, and completed videos without managing the editing.

Everything in Intelligence + Content, plus
  • Tracking of up to 8 competitors across your markets
  • Editing of 8 to 15 finished videos a month, depending on length
  • One vertical edit per video, ready for 2 social channels you choose
  • 5 static images for paid or organic posts
  • 2 carousel posts
  • Footage review, pacing, sound cleanup, captions, and simple branded graphics
  • Up to 2 consolidated revision rounds per video, 1 per static or carousel

You receive: the research, the scripts, finished videos, statics, and carousels, ready for your team to publish.

Your team handles: on-camera talent, filming, ad approval, publishing, and account management.

Discuss production
$4,999/month Up to 5 competitors, strategy, and 8 to 15 scripts. Your team edits.
$8,999/month Up to 8 competitors, plus 8 to 15 finished videos, 5 statics, and 2 carousels.

What the production scope covers

8 to 15 edited videos a month, cut from usable footage your team supplies. Shorter videos mean more of them; the count is agreed before the month starts. Each video is one vertical edit that works on both of the 2 channels you choose. The 5 statics and 2 carousels are delivered ready to post, and your firm approves any ad before it runs.

Extra versions, other aspect ratios, complex animation, new filming, heavy footage reconstruction, and work beyond the monthly scope are quoted and agreed separately before work starts. Revisions are limited to the rounds listed above.

See one thing your firm could be missing.

I'll review your firm's public-facing marketing and identify one relevant observation from your competitive environment.

You'll receive the evidence, the source, and a practical next step.

No account access required. No obligation to buy.

I read every request myself. Your details go to my inbox through Formspree. See the privacy policy.

Questions.

Anything else: alex@loopworker.com

What does the free snapshot include?

A short, evidence-backed observation about your firm's public marketing or competitive environment, including a relevant source and a practical next step. It is a sample of the research process, not a full market analysis.

What's included in the $750 Market Read?

A focused review of your firm's public-facing marketing and up to 3 relevant competitors, the meaningful opportunities, prioritized recommendations, and a suggested content direction. It is a focused first engagement, not a comprehensive audit of every channel or competitor.

What's the difference between the monthly plans?

Both plans include ongoing competitive research, a monthly content plan, and 8 to 15 ready-to-film scripts. Intelligence + Content tracks up to 5 competitors. Intelligence + Production tracks up to 8 across your markets, and adds 8 to 15 finished videos from footage your team supplies, 5 static images, and 2 carousels.

Can we change the number of videos?

Yes. The standard scope is 8 to 15 videos a month: more short videos or fewer long ones, agreed before the month starts. Anything beyond that, or more complex production, is quoted separately and documented before work starts.

How does this differ from a traditional marketing agency?

LoopWorker focuses on understanding the market before deciding what to make. It provides the research, recommendations, and creative direction your team can use, with optional editing and production.

Can LoopWorker work with our existing marketing team?

Yes. The service is designed to complement an existing internal marketing team or agency.

Do you need access to our accounts?

No account access is required for the public-data snapshot. Deeper performance analysis may benefit from reports supplied by your team, but your firm retains account ownership and control.

Who films the videos?

Your firm's attorneys, partners, or designated spokespeople. LoopWorker provides scripts and recording guidance. Your team records and uploads the footage.

Does LoopWorker post the content?

No. Your team retains control of its accounts and handles publishing.

Are revisions included?

Yes. Intelligence + Content includes one consolidated revision round on the monthly content package. Intelligence + Production also includes up to two consolidated revision rounds for each finished video and one for each static or carousel, within the agreed scope.

Can you guarantee new clients or leads?

No. LoopWorker helps improve marketing decisions and content direction using observable evidence. It does not guarantee rankings, inquiries, signed matters, or revenue.

How are legal advertising rules handled?

Your firm remains responsible for reviewing and approving legal claims, testimonials, attorney statements, and other materials subject to applicable professional advertising requirements.

Is the $750 Market Read credited toward monthly service?

Yes. The full $750 is credited toward the first month of either monthly plan.

Make the next marketing decision with better information.

Start with a free look at your market. See how LoopWorker turns competitive activity into practical recommendations before committing to a full read or monthly engagement.

Get a free snapshot Email alex@loopworker.com
Get a free snapshot