Bring me the question you keep circling. I'll bring back the answer, with the proof.
I investigate the public evidence, rank your options, and grade every material claim high, medium, or low confidence. Sources shown.
Bring the decision, not a category.
“How did my competitor do that?”
A rival is suddenly everywhere: new hires, new prices, ads in every channel. I reconstruct the playbook behind the move and rank what's real, what to counter, and what to safely ignore.
“Where should my next dollar go?”
Growth has flattened and every option costs real money: more ads, another hire, a new channel. I rank them against what your market is actually rewarding. Sometimes the winner is the channel nobody is guarding.
“What should I charge?”
You suspect the number is low, but raising it feels like a gamble. I put every rival's real prices on one page, read what buyers trade off, and rank your moves with the risk sitting next to each one.
“Is this market worth entering?”
A new offer, market, or location looks promising and expensive. I map who is already there, where the demand actually sits, and what has to be true before you commit. Sometimes the honest answer is not yet.
If you can frame it as one important decision, send it.
Three questions, three answers with receipts.
Real engagements, clients redacted. Every claim below is graded and sourced in the full document.
“We're a four-lawyer firm. Where should our next dollar go?”
Every rival is buying search ads, the channel 82% of firms say they regret.
The channel with the best return is wide open: a top-50 rival hasn't touched its blog since 2019 and sits at a 3.7 review rating.
The firm's own site hid its Google rating, linked to an empty YouTube channel, and still advertised a law the state scrapped in 2023.
The call: skip the ad war. Ask every closed client for a review and put the rating where people can see it.
rival ad, content + review footprints · 2025-26 channel data · own-site teardown
Read this online → PDF ↓“I've built more products than anyone in my niche. Why is nobody buying?”
Five times more products than the closest competitor, one sixth the engagement: 4.23 likes per post vs 26.40 for the niche leader.
Two flagship pages were dead 404s, a 9-part lead magnet series sat where no menu reaches it, and every button on the site pointed to one calendar link.
A 10,000-person email list, untouched.
The call: stop making new things. Package what exists as one system, fix the dead pages, and email the list.
1,151 competitor posts + 425 own posts analyzed · 30 scrape queries
Read this online → PDF ↓“Who would buy a brand like ours one day, and for how much?”
Brands like this one have sold twice to the same buyer, at roughly 5.5x sales: $630M in 2022, up to $880M in 2025.
The 14 closest competitors, mapped: the spot this brand wants is empty.
Four claims in the client's own investor deck didn't check out. Fixed before it went out again.
The call: build toward the proven buyer, add revenue channels one at a time, and file trademarks now. A copycat just appeared.
12 brand teardowns · 14 cited exits · 11 buyers ranked
Read this online → PDF ↓Name one competitor. Get a free teardown.
Pick the rival you can't stop thinking about. In 48 hours I pull their public playbook and send back what I find, graded, no charge and no call.
- One competitor, reconstructed from public signals: ads, messaging, pricing, hiring.
- What they're actually doing, and what it means for your next move.
- Back in 48 hours. If it's useful, the full Read covers your whole field.
Which competitor?
Send it. Scope it. Get it.
Send the question
What you're deciding, the stakes, the deadline. No call to start.
Get a fixed scope
Price, delivery date, and depth. You approve before I start.
Get the Read
Recommendation, sources, grades, risks, next moves.
Sized to the stakes, not the package.
I recommend the smallest depth that answers it.
Fast second opinion
- One focused Read
- Key evidence and sources
- A confidence grade
- Three next moves
Focused decision
- Several evidence sources
- Main options compared
- A ranked recommendation
- Risks and unknowns
- 30-minute review call
Six-figure decision
- Full competitor + market dig
- ~10 comparables
- A ranked action plan
- Full grading + source trail
- Decision review call
Decision + the change
- The full 10-day dig
- Positioning or offer rebuild
- An implementation playbook
- Ranked operating priorities
- Milestone reviews
Asked first.
What kind of question fits?
One business decision where better evidence could change what you do: pricing, hiring, a competitor's move, buyer understanding, market entry, positioning, or diligence. Real stakes, guessing feels expensive.
Is this just an AI report?
No. Software collects the evidence. I decide what counts, test contradictions, grade the claims, and write the call. The judgment is mine.
What if the evidence is weak?
The Read says so. Weak evidence gets a lower grade, and I say what would change the answer. Sometimes the answer is: don't move yet.
Do I pick the depth?
No. Send the question. I recommend the smallest depth that answers it.
What does the guarantee cover?
If the Read doesn't improve the evidence for your decision, tell me within 14 days and I refund the fee. It doesn't promise a particular outcome.
More questions? The full FAQ →
Bring the question. I'll turn it into the answer.
Send the decision, the stakes, and your deadline. I'll tell you if it's a fit and the smallest Read that answers it.
