Priced against the decision, not the deliverable.
Every Read is fixed scope and fixed price, agreed before I start. Money back within 14 days if it is not useful. Not ready to pay? Start free with a competitor teardown.
Sold by the question, not the tier.
Every Read wears one of four shapes. Bring the question; the shape follows.
“How did my competitor do that?”
A rival is suddenly everywhere: hires, prices, ads in every channel. The playbook behind the move, reconstructed. What's real, what to counter, and what to safely ignore.
“Where should my next dollar go?”
Growth flattened, every option costs real money. Each ranked against what your market is actually rewarding. Sometimes the winner is the channel nobody is guarding.
“What should I charge?”
Every rival's real prices on one page, what buyers trade off, and your moves ranked with the risk sitting next to each one.
“Is this market worth entering?”
A new offer, market, or location, promising and expensive. Who is already there, where demand actually sits, what has to be true before you commit.
Whichever Read fits, the spine is the same: every material claim graded and sourced.
Sized to the stakes, not the package.
I recommend the smallest depth that answers it.
Fast second opinion
- One narrow question
- Key evidence and sources
- A confidence grade
- Three next moves
Focused decision
- Several evidence sources
- Main options compared
- A ranked recommendation
- Risks and unknowns
- 30-minute review call
Six-figure decision
- Full competitor + market dig
- ~10 comparables
- A ranked action plan
- Full grading + source trail
- Decision review call
Decision + the change
- The full 10-day dig
- Positioning or offer rebuild
- An implementation playbook
- Milestone reviews
- Billed per milestone
You're the judge of the work. Scope and price are fixed before I start. You have 14 days with the Read; if it hasn't improved the evidence behind your decision, say so and I return the fee. No form, no argument.
Every depth, broken down.
Every engagement starts the same way: we sit down before I pull anything. You tell me the decision; I tell you exactly what I'll go get.
Find the stakes. That's the depth.
After an engagement, execution is available at $4,500 a month. Offered on delivery, not before.
Asked first.
Is this an audit?
No. An audit grades what you already have. A Read pulls the public evidence around one decision and turns it into a ranked answer.
What do I actually get?
A written Read: the recommendation on top, the evidence under it, every material claim graded high, medium, or low confidence, sources shown, risks and next moves. Everything from the Focused Read up includes a review call.
Which depth should I choose?
Don't. Send the question and I recommend the smallest depth that answers it.
Can this use sensitive data?
Engagements are private by default. Public case studies are anonymized or only published with permission.
Refund policy?
If the Read doesn't improve the evidence for your decision, tell me within 14 days and I refund the fee. It doesn't promise a particular outcome.
Who is this NOT for?
Companies under roughly $1M in revenue without funding, decisions with less than $25K at stake, and buyers looking for commodity research.
Why is the Deep Read $8,000 when consultants charge $50K+?
No partners, no pyramid, no 80-slide theater. Founder-led research and a Read built to be acted on rather than presented. The cost comparison page shows the full market; I sit where I sit on purpose.