Priced against the decision, not the deliverable.
Every tier below costs a fraction of what the wrong call does. Find your decision's stakes in the left column; that's your tier. If the stakes are under $25K, start with Surface or the free tools and keep your money.
| What's riding on the decision | Your tier |
|---|---|
| Under $25K | Free tools, or Surface ($750) |
| $25K – $100K | Compass ($3,200) |
| $100K+ (pricing, launch, repositioning, key hire) | Atlas ($8,000) |
| The company's next 12 months | Operating System ($25,000) |
Surface scan
- One signal pulled deep
- 3 next-move recommendations
- Refund if not actionable
Direction set
- Competitive read
- Strategic answer to one question
- Leads · launch · channel focus
Full territory map
- Competitor analysis · 5-7 direct + adjacent
- Customer language clusters
- Pricing tear-down + band
- 3 outlets dialed for your niche
- Ranked, dated action sheet
- 30-min walkthrough on delivery
Company-level bet
- Everything in Atlas
- Deep dive + positioning
- 90-day social roadmap
- Execution playbook
- 3 months support
The same signals, at different depths.
| Signal | Surface | Compass | Atlas ★ | OS |
|---|---|---|---|---|
| Decision question scoped | ✓ | ✓ | ✓ | ✓ |
| Competitor reconstruction | one angle | as needed | 5–7 ✓ | 5–7 + adj |
| Customer voice / scraped fragment clusters | one angle | as needed | ✓ | deep |
| Search demand + channel fit | one angle | as needed | ✓ | ✓ |
| Pricing tear-down + band | — | as needed | ✓ | ✓ |
| Proof gaps + authority channels | — | as needed | ✓ | ✓ |
| Ranked action sheet (dated) | one move | ✓ | ✓ | 90-day |
| Pitch-ready slides | — | — | — | ✓ |
| Strategic options modeled | — | — | — | 2 modeled |
| Execution support | — | — | — | 3 months |
| Delivery time | 48h | 5d | 10d | 30d + 3mo |
Optional Systems Retainer.
Continuous shipping against the action sheet.
You saw this coming: it's the stage we mention on every call and every delivery. The retainer exists for clients who want the action sheet executed, not admired.
Most Sprint clients attach a Systems Retainer once the brief lands. We turn the recommendation into shipped work: positioning rewrites, content cadence, channel build, conversion fixes, automation wiring. Founder-led, subcontracted hands. Slack channel, weekly check-in, monthly market refresh. Month-to-month. Cancel anytime.
Common questions.
Is this an audit?
No. An audit grades what you already have. The Sprint pulls public signals from the market and turns them into a next move.
What do I actually get?
One decision brief with the relevant evidence, the recommendation, and a ranked action sheet. PDF plus editable doc. Atlas + Operating System include a 30-min walkthrough call on delivery.
Which tier should I choose?
Surface to test the method. Compass for one narrow question. Atlas for the standard connected market brief — most clients land here. Operating System for a launch, repositioning, pitch-deck, or pricing architecture rewrite where 3 months of execution support actually matters.
Can this use sensitive data?
Yes. Default engagements are private. Public case studies are anonymized or only published with permission.
Refund policy?
14-day refund. If the brief lands and you cannot act on a single line, write back. Happened once in two years.
Who is this NOT for?
Companies under roughly $1M in revenue without funding, decisions with less than $25K at stake, and anyone shopping for the cheapest option. The free tools and the $750 Surface exist precisely so we never have to stretch a small budget over a big-ticket method.
Why is Atlas $8,000 when consultants charge $50K+?
No partners, no pyramid, no 80-slide theater. Founder-led research, a small operator team, and a brief designed to be acted on rather than presented. The cost comparison page shows the full market; we sit where we sit on purpose.
Bring the decision. We'll find the signals.
Free 30-min signal review. We talk through the decision you need answered and pick the smallest Sprint that can answer it well.
Read an anonymized brief.
Full structure, real depth, names stripped. 4-minute read.