41 real videos from one law firm. Red did 3x the typical.

Competitive marketing intelligence for law firms

I read your competitors' marketing and tell you what to make next.

Their videos, ads, reviews and hires are public. The plan moves your output toward what people already watch. Same budget, aimed better.

Get a free snapshot See how it works
For mid-sized and boutique law firms with a marketing budget.

From $250K to $74K in quarterly ad spend.

At Cambria, I worked alongside the in-house team on research-informed content strategy and production. Over that period, quarterly ad spending decreased from approximately $250,000 to $74,000 while engagement increased.

14 years

Making marketing content professionally since 2012. Senior social media strategist at Cambria, producer at Wondros.

Work across previous roles, agencies, and independent projects
Cambria Red Wing Arby's Ruggable WOW Skin Science iD Tech Cann Juiced Bikes NIH Wondros PropertyRadar Blennd Levity Videfy Nate's Keto

What the data does

Every dot is a real video.

A large US law firm's last 41 YouTube videos. Public view counts, nothing estimated. This is one source. A read counts all of them: posts on every channel, ads, prices, reviews, hiring, and sites, theirs and their competitors'.

Find the typical.

The middle video gets 181 views. That's the line to beat. Seven videos did three times that or more.

Find what the winners share.

The 7 breakouts, against the other 34:

Length
5 of 7 run under two minutes. Only 9 of the other 34 do.
Topic
6 of 7 are about people and places, not a practice area.
Kind
2 holiday cards, 3 recruiting and culture, 1 office tour.
The 7th
A practice video broke out: "Customs and International Trade," 1:52, 774 views. Five times the practice typical. Finding why is the read.
Calls booked
Not public. With your analytics, the read ties each video to calls.

Then make more of that.

The plan moves output toward what people already watch, and tests it each month. Same budget, aimed better. A free snapshot shows your numbers. The read does the rest.

Get a free snapshot
People and placesPractice areasOther

Public counts from one firm's channel, pulled October 11, 2026. Firm not named. Videos grouped by topic, read from their titles. Counts can include paid promotion; a full read checks for it.

The point isn't more data. It's knowing what to do next.

A competitor's successful post is a clue, not a strategy.

LoopWorker looks for patterns across the market, checks whether they're relevant to your firm, and turns the strongest opportunities into content ideas, messaging, scripts, and practical next steps.

The goal isn't to copy competitors. It's to make better decisions about where your team's time and budget go.

Find the opportunity. Build the plan. Test what works.

What the Market Read covers.

Five areas, one picture of your market. See what you receive in each one.

Competitive advertising

See what competitors are putting money behind.

Rival ads, messages, offers and landing pages, from public ad libraries and search results.

From a past readEvery rival was buying search ads, the most expensive channel in the field.

Social and video content

Find the content people actually respond to.

The topics, formats and people that get stronger audience response, for your firm and its rivals.

Search and editorial

Find the questions your market isn't answering well.

Useful subjects your rivals skip or answer badly. No Google rankings are promised.

From a past readA top-50 rival hadn't touched its blog since 2019.

Competitive movement

Understand where your competitors are heading.

Lateral hires, new practice areas, new offices and shifts in how rivals position themselves.

Reviews and website experience

Fix the gaps prospects can already see.

Public reviews and site problems that make it harder for a prospect to trust the firm.

From a past readThe firm's own site hid its Google rating and linked to an empty YouTube channel.

Past-read examples are from real client work, clients not named. Everything comes from public sources. Private data such as competitor ad budgets, conversions and site traffic is not visible and is never claimed.

One process. A clearer decision every month.

I handle the research, strategy, and creative direction personally. Your team keeps control of its accounts and publishing.

  1. Step 01

    Read the market

    Your firm's public marketing, next to the rivals that matter.

  2. Step 02

    Decide what matters

    Real opportunities, ranked by relevance, effort and likely value.

  3. Step 03

    Build the content plan

    Topics, messages, scripts and creative direction, within the agreed scope.

  4. Step 04

    Review and improve

    Your team publishes. Results and market changes shape the next month.

Alex Lamb, founder of LoopWorker

One person doing the research and the creative work.

I built LoopWorker around a simple belief: the best content decisions start with understanding what the market is already telling you.

I handle the research, strategy, and creative direction personally. No rotating account manager. No handoff between the person selling the work and the person responsible for it.

Alex LambFounder, LoopWorker

Research first. Then decide how much you want handled.

Start with a Market Read to understand the opportunities. Then choose whether your team wants to produce the content or have LoopWorker deliver finished videos. The snapshot is free. See a real read, names redacted.

Market Read
$750 one-time

Credited toward your first month

Find the opportunity before committing to production.

A focused competitive analysis and recommendations for your firm's next content priorities. A focused first engagement, not a full audit of every channel and competitor.

What's included Includes
  • Review of your firm's public-facing marketing
  • Review of up to 3 relevant competitors
  • Meaningful competitive opportunities
  • Prioritized recommendations
  • Suggested content direction
Request a Market Read

Invoiced before work starts. Delivered within 5 business days of payment. If it doesn't help, I refund the full amount paid. Just reply within 14 days of delivery. The full $750 is credited toward the first month of either monthly plan.

Intelligence + Content
$4,999 / month

Strategy and scripts

Know what to make. Know why it matters.

For firms with an internal team that records, edits, and publishes.

What's included Each month
  • Competitive intelligence update on relevant market activity
  • Tracking of up to 5 competitors, swappable each month
  • Content strategy and a prioritized editorial calendar
  • 8 to 15 researched content concepts, depending on length
  • 8 to 15 ready-to-film video scripts
  • Talking points and recording guidance
  • Creative briefs with hooks, formats, and calls to action
  • One strategy and performance review
  • One consolidated revision round on the monthly package

You receive: a research-backed monthly production package your team can execute.

Your team handles: filming, editing, publishing, and account management.

Get started with a Market Read
Intelligence + Production
$8,999 / month

Strategy, scripts, and finished videos

The strategy and the finished content.

For firms that want the intelligence, the creative direction, and completed videos without managing the editing.

What's included Everything in Intelligence + Content, plus
  • Tracking of up to 8 competitors across your markets
  • Editing of 8 to 15 finished videos a month, depending on length
  • One vertical edit per video, ready for 2 social channels you choose
  • 5 static images for paid or organic posts
  • 2 carousel posts
  • Footage review, pacing, sound cleanup, captions, and simple branded graphics
  • Up to 2 consolidated revision rounds per video, 1 per static or carousel

You receive: the research, the scripts, finished videos, statics, and carousels, ready for your team to publish.

Your team handles: on-camera talent, filming, ad approval, publishing, and account management.

Discuss production

Full plan details, production scope and terms

See one thing your firm could be missing.

I'll review your firm's public-facing marketing and identify one relevant observation from your competitive environment.

You'll receive the evidence, the source, and a practical next step.

No account access required. No obligation to buy.

I read every request myself. Your details go to my inbox through Formspree. See the privacy policy.

Questions.

See all 14 questions, or email alex@loopworker.com.

What does the free snapshot include?

A short, evidence-backed observation about your firm's public marketing or competitive environment, including a relevant source and a practical next step. It is a sample of the research process, not a full market analysis.

What's included in the $750 Market Read?

A focused review of your firm's public-facing marketing and up to 3 relevant competitors, the meaningful opportunities, prioritized recommendations, and a suggested content direction. It is a focused first engagement, not a comprehensive audit of every channel or competitor.

What's the difference between the monthly plans?

Both plans include ongoing competitive research, a monthly content plan, and 8 to 15 ready-to-film scripts. Intelligence + Content tracks up to 5 competitors. Intelligence + Production tracks up to 8 across your markets, and adds 8 to 15 finished videos from footage your team supplies, 5 static images, and 2 carousels.

Do you need access to our accounts?

No account access is required for the public-data snapshot. Deeper performance analysis may benefit from reports supplied by your team, but your firm retains account ownership and control.

Does LoopWorker post the content?

No. Your team retains control of its accounts and handles publishing.

Can you guarantee new clients or leads?

No. LoopWorker helps improve marketing decisions and content direction using observable evidence. It does not guarantee rankings, inquiries, signed matters, or revenue.

Make the next marketing decision with better information.

Start with a free look at your market. See how LoopWorker turns competitive activity into practical recommendations before committing to a full read or monthly engagement.

Get a free snapshot Email alex@loopworker.com
Get a free snapshot