Customer Segment
A group of buyers with shared needs, behavior, and willingness to pay.
What it is
A segment = a slice of your market with shared characteristics. Industry, size, geography, behavior, willingness to pay. Different segments need different positioning.
Why segment
Different buyers respond to different hooks. A SaaS founder buys differently than a creator. A 50-person company buys differently than 5,000. Same product can serve multiple segments if each gets its own message.
How to find yours
Pull your top 50 customers. Cluster by industry, size, role, use case. The clusters that share churn + LTV + CAC are real segments.
Multi-segment trap
Most early-stage companies try to serve too many segments. Pick one. Win it. Then expand.
Want this for your market?
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