Ideal Customer Profile (ICP)
A specific description of the customer you most want, who they are, what they need, why they buy.
What it is
ICP = the specific customer type your product was built for. Not a persona. A profile. Industry, size, role, trigger, budget, decision pattern.
Why it matters
Without ICP, you market to everyone and convert no one. With ICP, every message + ad + landing page can be sharper. Tighter targeting = lower CAC.
How to find yours
Pull your 10 best customers. Note: industry, size, role of buyer, what they were doing when they bought, what triggered the search. Patterns emerge fast.
Sharper is better
A generic ICP ("B2B SaaS companies") is barely useful. A sharp ICP ("Series A SaaS founders w/ $1-3M ARR who just hired a head of growth and are deciding on Q3 spend") converts 5x better.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →