Signal intelligence before execution.
The Sprint is a founder-led market intelligence round. Public signals (competitor ads, scraped competitor pages, search demand, pricing surfaces, customer language) pulled, ranked, and delivered as a PDF brief that says what to ship, hold, or kill.
Seven public signals. Already there.
The market is broadcasting. We don't run surveys, focus groups, or expert calls. Everything is observable.
Competitor reconstruction
5–7 direct + adjacent competitors. Positioning, pricing, proof, channel cadence, hiring signals.
Customer language clusters
Review fragments, support tickets, social mentions. Ranked by frequency. Verbatim quotes.
Search demand
Buyer-language keywords + intent classification. What's growing, what's saturated, what's still open.
Pricing position
Tear-down of every comparable pricing page. Tiers, anchors, social proof placement, hidden friction.
Proof gaps
Where your category's buyers want belief. Testimonials, case studies, founder visibility, team faces.
Channel + authority map
Where competitors actually show up. Outlets, partnerships, content cadence, paid spend pattern.
Ranked action sheet
Every brief ends here. Dated, owner-named, ranked by impact. Evidence cited beside every line.
The verdict
One paragraph at the top. The call you came for. Defensible against the loudest opinion in your room.
Three steps. One brief.
Pull
Kickoff call frames the decision. Then 48 hours to 30 days of signal harvesting depending on tier. No client time required.
Map
Rank patterns by frequency + impact. Cross-reference signals against each other. Find what's missing as much as what's present.
Decide
PDF brief delivered. Verdict on top, ranked actions below, evidence beside every line. 30-min walkthrough call on delivery (Atlas + OS).
Four tiers. One method.
Same signal-pulling discipline. Different scope. Pick by the decision on your desk.
Gateway sprint. One public signal pulled deep. We answer one focused question with a ranked recommendation. Refund if you can't act on it.
- One signal pulled deep (web, social, scraped competitor surface, pricing, or search)
- 3 next-move recommendations ranked by impact
- PDF brief delivered in 48 hours
- Refund if not actionable
Most buyers run Surface once to feel the work, then come back for Atlas when a bigger decision lands.
Focused research round. We answer one strategic question — pricing, positioning, channel, proof gap, conversion — with 2-3 signals cross-referenced behind it.
- Competitive read on your category
- Strategic answer to one focused question
- 2-3 signals cross-referenced
- Ranked action sheet
- PDF brief delivered in 5 days
Most clients sized at this level upgrade to Atlas when they realize the question has more pieces than they thought.
The standard brief. Connected market intelligence for a real decision on the table. Default tier for SaaS, DTC, services, and founder-led brands.
- Competitor analysis · 5–7 direct + adjacent
- Customer language clusters (verbatim, ranked)
- Pricing tear-down + positioning band
- Channel + authority gap map
- 3 outlets dialed for your niche
- Ranked, dated action sheet w/ owners
- 30-min walkthrough call on delivery
- PDF + editable doc
If you're spending $50K+ on a launch, rebuild, or campaign — Atlas is the cheapest insurance policy you'll buy.
Operating System is for the decisions worth the next 12 months. Launches, repositioning, pitch decks, pricing architecture rewrites. Everything in Atlas plus modeled strategic options, 90-day execution roadmap, and three months of post-Sprint support.
- Everything in Atlas
- Deep dive + positioning architecture
- Two strategic options modeled with trade-offs
- 90-day social + content roadmap
- Execution playbook with owners and dates
- Pitch-ready slide pack
- 3 months of execution support (Slack + monthly check-ins)
Run OS before a raise, a rebrand, an enterprise pivot, or a category move that has to land.
Read an anonymized Atlas brief.
Full structure, real depth, names stripped. 4-minute read. Decide if this is the kind of artifact you want on your desk before the next $50K spend.
Read the sample brief →Optional Systems Retainer.
Most Sprint clients attach a retainer once the brief lands. We turn the action sheet into shipped work.
Continuous shipping against the action sheet.
Positioning rewrites, content cadence, channel build, conversion fixes, automation wiring. Founder-led, subcontracted hands. Slack channel, weekly check-in, monthly market refresh. Month-to-month.
Attach Retainer →Common questions.
How much of my time does this take?
One 30-min kickoff call to frame the decision. One 30-min walkthrough call on delivery (Atlas + OS). Maybe one async DM if I need clarification. That's it.
Why no surveys or interviews?
Surveys ask people what they think they think. The market shows you what they actually do. Public signals are higher fidelity for most strategic decisions.
What if my market is too niche?
If your category has at least 3 competitors with public web surface and any search demand, the signals are there. Niche markets often produce sharper briefs because the noise floor is lower.
How much team time does this save?
One signal pulled deep across 10 competitors is 12-20 hours of senior time. Seven signals = 80-150 hours total. A Sprint compresses three to four weeks of in-house research into 21 days, hand-rolled, ranked, ready to act on.
Is this an AI tool?
No. Founder-led. I use AI as a research aid the same way I use Google. The pattern recognition + ranking + decision call is mine.
What if I need a different decision answered?
Bring it on the kickoff call. Sprints adapt. Common: pricing architecture, positioning shifts, channel selection, proof asset priority, conversion friction diagnosis, launch readiness.
Refund?
14 days. If you can't act on a single line, write back. Happened once in two years.
Bring the decision. We'll find the signals.
Free 30-min signal review. We talk through the decision you need answered and pick the smallest Sprint that can answer it well.
Read an anonymized brief.
Full structure, real depth, names stripped. 4-minute read.