Glossary
Buyer Journey
The full path a buyer takes from first awareness to purchase to renewal.
What it is
Awareness → consideration → evaluation → purchase → renewal. Each step has different language and different objections.
Common mistake
Optimizing one step in isolation. Funnel math compounds, fixing the worst-performing step usually returns more than rebuilding the best.
Healthy pattern
Each step has a measurable conversion rate. Drop-offs cluster around 2-3 specific moments per category.
How LoopWorker reads it
Decision Read maps buyer-journey friction across 10 competitors. Patterns emerge fast: where the category loses buyers consistently.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →