Buyer Language
The exact words customers use to describe your product — usually different from how you describe it.
What it is
Buyer language = the verbatim phrases customers say when describing what you do, what they want, what they hate. Usually not the same as your brand language.
Why it matters
Brand says "AI workflow automation." Customer says "it stopped my 6pm spreadsheet panic." Same product. Different language. Customer's version converts 3-5x better.
How to pull it
Pull 30+ verbatim fragments: reviews, support tickets, sales call transcripts, testimonials. List the 20 most common phrases. Compare to your homepage. The deltas = your gap.
What to do with it
Rewrite your hero, sub, and CTA using top 3 buyer phrases verbatim. A/B test if traffic allows. Ship and monitor conversion otherwise.
Want this for your category?
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