Glossary
Net Revenue Retention (NRR)
NRR = (renewing + expansion - downgrades - churn) ÷ starting revenue. Includes expansion.
What it is
The most honest SaaS health metric. Above 100% = company grows from existing customers alone.
Common mistake
Confusing NRR with gross retention. Gross excludes expansion; NRR includes it. NRR can be 120% while gross is 90%.
Healthy pattern
World-class SaaS NRR: 130%+. Healthy: 110-120%. Concerning: under 100%.
How LoopWorker reads it
Market Read reads category NRR benchmarks via public earnings reports + investor decks where available. Sets honest comp set for your retention story.
Want this for your market?
A Market Read reviews your firm's public marketing and up to 3 competitors, with prioritized recommendations. $750, credited toward your first month.
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