Glossary
Net Revenue Retention (NRR)
NRR = (renewing + expansion - downgrades - churn) ÷ starting revenue. Includes expansion.
What it is
The most honest SaaS health metric. Above 100% = company grows from existing customers alone.
Common mistake
Confusing NRR with gross retention. Gross excludes expansion; NRR includes it. NRR can be 120% while gross is 90%.
Healthy pattern
World-class SaaS NRR: 130%+. Healthy: 110-120%. Concerning: under 100%.
How LoopWorker reads it
Decision Read reads category NRR benchmarks via public earnings reports + investor decks where available. Sets honest comp set for your retention story.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →