Glossary
Pull Marketing
Marketing built around buyers seeking you out, not the reverse.
What it is
SEO, content, brand, community. Buyer comes to you ready or ready-ish. Distinct from push (ads, outbound, cold).
Common mistake
Treating pull as cheaper than push. Pull is cheaper per acquisition long-term + slower + heavier upfront investment.
Healthy pattern
Healthy mix: 60-70% pull for mature categories, 30-50% pull for early-stage. Pure push is fragile; pure pull is slow.
How LoopWorker reads it
Market Read reads category pull-to-push ratio. Some categories run on push (most ad-buying), some on pull (most content). Reveals which game you're in.
Want this for your market?
A Market Read reviews your firm's public marketing and up to 3 competitors, with prioritized recommendations. $750, credited toward your first month.
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