Glossary
Pull Marketing
Marketing built around buyers seeking you out, not the reverse.
What it is
SEO, content, brand, community. Buyer comes to you ready or ready-ish. Distinct from push (ads, outbound, cold).
Common mistake
Treating pull as cheaper than push. Pull is cheaper per acquisition long-term + slower + heavier upfront investment.
Healthy pattern
Healthy mix: 60-70% pull for mature categories, 30-50% pull for early-stage. Pure push is fragile; pure pull is slow.
How LoopWorker reads it
Decision Read reads category pull-to-push ratio. Some categories run on push (most ad-buying), some on pull (most content). Reveals which game you're in.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →