Glossary
Market Pull
When buyers actively seek your category or product before you push to them.
What it is
High market pull = buyers come to you. Low market pull = you have to interrupt + convince. Most categories have low pull.
Common mistake
Treating market pull as binary. It's a spectrum, varies by segment within the same category.
Healthy pattern
High-pull segments need less marketing spend. Low-pull segments need brand + content investment to build pull over time.
How LoopWorker reads it
Decision Read reads market-pull signals via search demand patterns + community language. Reveals which segments inside your category have stronger pull.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →