Glossary
Discovery
The pre-funnel moment buyers learn the category exists or the problem has a name.
What it is
Before search intent is buyer intent. Discovery is where buyers find the category, not your product.
Common mistake
Buying ads on bottom-of-funnel keywords and ignoring discovery. Most categories lose buyers because no one knows the category exists.
Healthy pattern
Healthy discovery investment = 25-40% of marketing spend. Heavier for early-stage categories, lighter for mature ones.
How LoopWorker reads it
Sprint reads discovery channels — where the category's earliest buyers first encountered the problem language. Often reveals undermonetized channels.
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