Glossary
Discovery
The pre-funnel moment buyers learn the category exists or the problem has a name.
What it is
Before search intent is buyer intent. Discovery is where buyers find the category, not your product.
Common mistake
Buying ads on bottom-of-funnel keywords and ignoring discovery. Most categories lose buyers because no one knows the category exists.
Healthy pattern
Healthy discovery investment = 25-40% of marketing spend. Heavier for early-stage categories, lighter for mature ones.
How LoopWorker reads it
Market Read reads discovery channels, where the category's earliest buyers first encountered the problem language. Often reveals undermonetized channels.
Want this for your market?
A Market Read reviews your firm's public marketing and up to 3 competitors, with prioritized recommendations. $750, credited toward your first month.
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