Conversion Rate
The percentage of visitors who take the desired action at each funnel step.
What it is
Page visit → sign up → trial start → paid conversion → renewal. Multiply each step's rate to get end-to-end.
Common mistake
Optimizing the final step first. Earlier funnel leaks compound. A 2x lift in trial-start usually beats a 1.2x lift in paid-conversion.
Healthy pattern
Healthy SaaS: 2-5% visitor-to-trial, 15-25% trial-to-paid, 70%+ first-year renewal. DTC: 1-3% visit-to-purchase. Services: 5-15% inquiry-to-call.
How LoopWorker reads it
Market Read reads conversion-rate signals across 10 competitor sites. Patterns reveal the category's true conversion benchmarks vs founder assumptions.
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