Glossary
Conversion Rate
The percentage of visitors who take the desired action at each funnel step.
What it is
Page visit → sign up → trial start → paid conversion → renewal. Multiply each step's rate to get end-to-end.
Common mistake
Optimizing the final step first. Earlier funnel leaks compound. A 2x lift in trial-start usually beats a 1.2x lift in paid-conversion.
Healthy pattern
Healthy SaaS: 2-5% visitor-to-trial, 15-25% trial-to-paid, 70%+ first-year renewal. DTC: 1-3% visit-to-purchase. Services: 5-15% inquiry-to-call.
How LoopWorker reads it
Decision Read reads conversion-rate signals across 10 competitor sites. Patterns reveal the category's true conversion benchmarks vs founder assumptions.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →