Glossary
Growth Loop
A self-reinforcing cycle where output of one cycle becomes input of the next.
What it is
Distinct from funnels (linear). Loops compound: more users → more content → more users.
Common mistake
Treating funnels as loops. A funnel has an end; a loop feeds itself. Most companies don't have real loops.
Healthy pattern
Real growth loops measurably reduce CAC over time as the loop strengthens. If CAC is flat or rising, the loop isn't loop-ing.
How LoopWorker reads it
Sprint maps category-typical growth loops. Reveals whether your category supports loops at all (some don't) and where yours has friction.
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