Glossary
Decision Brief
A short PDF document that ranks a business's next move and shows the evidence behind every recommendation.
What it is
Decision brief = answer on top, ranked next moves below, evidence beside every line. Usually 8-20 pages. Not a research report. Not a deck. A working document.
How it differs from a report
A research report tells you what's true. A decision brief tells you what to do. Same data, different output.
How it differs from a deck
A deck persuades. A brief decides. Decks have narrative arcs. Briefs have verdicts.
When to use one
Before any decision worth $50K+ in execution spend or 3+ months of team time. Pricing, positioning, repositioning, launches, channel selection.
Want this for your market?
A Market Read reviews your firm's public marketing and up to 3 competitors, with prioritized recommendations. $750, credited toward your first month.
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