Glossary
Decision Brief
A short PDF document that ranks a business's next move and shows the evidence behind every recommendation.
What it is
Decision brief = answer on top, ranked next moves below, evidence beside every line. Usually 8-20 pages. Not a research report. Not a deck. A working document.
How it differs from a report
A research report tells you what's true. A decision brief tells you what to do. Same data, different output.
How it differs from a deck
A deck persuades. A brief decides. Decks have narrative arcs. Briefs have verdicts.
When to use one
Before any decision worth $50K+ in execution spend or 3+ months of team time. Pricing, positioning, repositioning, launches, channel selection.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →