Glossary
Evidence Chain
The traceable line from a decision recommendation back to the public signal that supports it.
What it is
Every recommendation in a brief should be defensible: signal A + signal B → claim C → action D. Show the chain.
Common mistake
Producing recommendations without showing the chain. Buyers + boards can't act on claims they can't audit.
Healthy pattern
Each brief recommendation has 2-4 supporting signals named, dated, sourced. Removable, replaceable, defensible.
How LoopWorker reads it
Every LoopWorker brief shows the chain. Evidence column on every ranked move. Removable claims are weaker recommendations.
Want this for your market?
A Market Read reviews your firm's public marketing and up to 3 competitors, with prioritized recommendations. $750, credited toward your first month.
See pricing →