Pricing Band
Where your pricing sits relative to 5-10 comparable competitors — the floor, ceiling, and anchor of your category.
What it is
Pricing band = the range of comparable prices in your category. Includes tier structures, anchor logic, free vs paid tiers, expansion paths.
Why it matters
You don't price in a vacuum. Buyers compare to alternatives. If you're $100/mo and the field is $250/mo, "cheap" can read as "risky."
How to read yours
Visit 10 competitor pricing pages. Log tier count, anchor tier, top tier, free trial logic. Find the median anchor tier. Compare yours.
Common signals
You're cheap by accident · you're premium without proof · you're missing a "team" or "scale" tier · your anchor tier is in the wrong spot.
Want this for your category?
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See the Sprint ladder →