Glossary
Offer Architecture
The structure of what you sell, tiers, packages, bundles, add-ons.
What it is
Distinct from pricing. Architecture defines what each tier contains; pricing defines what each tier costs.
Common mistake
Designing tiers around features. Buyers compare outcomes, not features. Tiers should ladder by outcome scope.
Healthy pattern
3-tier architectures perform best for most categories. 2 tiers = too binary; 4+ tiers = decision fatigue.
How LoopWorker reads it
Market Read reads offer architecture across 10 competitors. Patterns reveal which tier shape your category buyer expects.
Want this for your market?
A Market Read reviews your firm's public marketing and up to 3 competitors, with prioritized recommendations. $750, credited toward your first month.
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