Glossary
Offer Architecture
The structure of what you sell, tiers, packages, bundles, add-ons.
What it is
Distinct from pricing. Architecture defines what each tier contains; pricing defines what each tier costs.
Common mistake
Designing tiers around features. Buyers compare outcomes, not features. Tiers should ladder by outcome scope.
Healthy pattern
3-tier architectures perform best for most categories. 2 tiers = too binary; 4+ tiers = decision fatigue.
How LoopWorker reads it
Decision Read reads offer architecture across 10 competitors. Patterns reveal which tier shape your category buyer expects.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →