Glossary
Offer Architecture
The structure of what you sell — tiers, packages, bundles, add-ons.
What it is
Distinct from pricing. Architecture defines what each tier contains; pricing defines what each tier costs.
Common mistake
Designing tiers around features. Buyers compare outcomes, not features. Tiers should ladder by outcome scope.
Healthy pattern
3-tier architectures perform best for most categories. 2 tiers = too binary; 4+ tiers = decision fatigue.
How LoopWorker reads it
Sprint reads offer architecture across 10 competitors. Patterns reveal which tier shape your category buyer expects.
Want this for your category?
Atlas Sprint maps all of this and more — 10 competitors, 7 signals, ranked next moves, in 21 days. $8,000. 14-day refund.
See the Sprint ladder →