Price Anchoring
Setting a reference point that makes another price feel cheap or premium by comparison.
What it is
Price anchoring = placing a higher (or specific) price next to your target price to shift perception. The anchor is what buyers compare to, even when they don't buy it.
Why it works
Buyers don't know what fair price is. They use whatever's nearby as the yardstick. Show $100 next to $30 = $30 feels cheap. Show $30 alone = feels random.
How to apply
1. Put your top tier first or at top. 2. Show the price difference loud. 3. Make the anchor genuinely good (not a fake high tier). 4. Most buyers will pick the middle.
Common trap
Anchoring with a tier nobody wants = looks dishonest. The anchor needs to be legit and aspirational.
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