Glossary
Share of Voice
Your portion of category attention vs total category attention.
What it is
Measured by search demand share, social mention share, ad spend share, organic ranking share. Different channels measure different ways.
Common mistake
Counting only one channel's share. Voice on LinkedIn doesn't predict voice on Google or in podcasts.
Healthy pattern
Share of voice tracks share of market with a 6-12 month lead. Rising SoV usually predicts rising market share.
How LoopWorker reads it
Market Read reads share of voice across 4-6 channels for your category. Reveals where the category is over- and under-served.
Want this for your market?
A Market Read reviews your firm's public marketing and up to 3 competitors, with prioritized recommendations. $750, credited toward your first month.
See pricing →