Glossary

Competitive Moat

The structural advantage that makes it hard for competitors to copy you.

What it is

Network effects, switching costs, scale economics, brand, regulatory, proprietary data, six durable moat types.

Common mistake

Calling feature parity a moat. Features get copied in 12-18 months. Moats are structural.

Healthy pattern

One real moat is worth ten claimed ones. Test: would the competitor have to rebuild their company to copy this?

How LoopWorker reads it

Decision Read reads your category for moat patterns. If your category has no moats, the game is execution speed + brand. Different strategy.

Want this for your category?

The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.

See the Decision Read ladder →