Glossary
DAU / MAU Ratio
Daily active users divided by monthly active users. Stickiness benchmark.
What it is
DAU/MAU = how often a monthly user comes back. Higher = stickier product. 20-50% is healthy for most categories.
Common mistake
Comparing DAU/MAU across product categories without adjustment. A messenger app at 50% is normal; a tax product at 50% is suspicious.
Healthy pattern
20% = monthly users come back ~6 days a month. 50% = come back ~15 days a month. Higher = product is becoming a habit.
How LoopWorker reads it
Market Read reads stickiness signals via search demand patterns + community engagement. Direct DAU/MAU is private; proxies are public.
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