Glossary
Category Design
The work of defining + naming a new market category that you naturally win.
What it is
Instead of competing in an existing category, you frame a new one with your shape at the center. Pioneered by Play Bigger.
Common mistake
Confusing category design with positioning. Positioning slots you inside a category. Category design creates the category.
Healthy pattern
Category design takes 18-36 months of consistent narrative. Less than that is positioning, not category design.
How LoopWorker reads it
Market Read asks first: is your problem a positioning problem or a category problem? Most are positioning. Real category design needs a 3-year runway.
Want this for your market?
A Market Read reviews your firm's public marketing and up to 3 competitors, with prioritized recommendations. $750, credited toward your first month.
See pricing →