Retention Cohort
Customers grouped by when they joined, tracked over time. The shape of the curve tells you whether you have a growth engine or a leaky bucket.
Read the full guide: how to read the retention curve →
What it is
Cohort = January 2025 sign-ups, tracked month by month. Compares to February 2025 sign-ups separately. Reveals whether retention is improving or decaying.
Common mistake
Reading aggregate retention without cohorting. Hides whether new customers retain better or worse than old ones.
Healthy pattern
Healthy cohorts: month-3 retention stable across cohorts, with newer cohorts trending up. Concerning: newer cohorts retain worse.
How LoopWorker reads it
Decision Read reads category retention benchmarks via earnings + investor data where available. Sets honest comparison for your cohort story.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →