Glossary
Retention Cohort
Customers grouped by sign-up period, tracked over time to reveal product changes.
What it is
Cohort = January 2025 sign-ups, tracked month by month. Compares to February 2025 sign-ups separately. Reveals whether retention is improving or decaying.
Common mistake
Reading aggregate retention without cohorting. Hides whether new customers retain better or worse than old ones.
Healthy pattern
Healthy cohorts: month-3 retention stable across cohorts, with newer cohorts trending up. Concerning: newer cohorts retain worse.
How LoopWorker reads it
Sprint reads category retention benchmarks via earnings + investor data where available. Sets honest comparison for your cohort story.
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