Glossary
Time to Value (TTV)
The gap between signup and the moment a customer feels the product pay off, and the strongest early predictor of who churns.
Read the full guide: how to measure and shorten time to value →
What it is
TTV is the first 'aha' moment. Often the strongest churn predictor in SaaS.
Common mistake
Confusing TTV with onboarding completion. Onboarding can finish without value being felt.
Healthy pattern
Strong SaaS TTV: under 7 days. Strong DTC TTV: same-day usage. Strong services TTV: first deliverable in week 1.
How LoopWorker reads it
Decision Read reads TTV signals via post-purchase customer language + onboarding pages. Reveals whether your category's TTV benchmark is moving.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →