Market Research Decision Read
A focused 5-10 day market intelligence round that delivers a ranked decision brief, instead of a 12-week consulting engagement.
What it is
A market research sprint = scoped time-boxed engagement. One big decision. 5-7 public signals pulled. PDF brief delivered. 30-min walkthrough call.
How it differs from consulting
Consultants deliver a deck after 6-12 weeks. Decision Reads deliver a decision in 14-10 days. Consultants opine. Decision Reads decide.
How it differs from agency research
Agencies run surveys. Decision Reads read public data. Agencies deliver findings. Decision Reads deliver recommendations.
When to use it
Pricing decisions. Positioning decisions. Launch decisions. Repositioning decisions. Channel selection. Any single big call worth $50K+ in execution spend.
Want this for your category?
The Deep Read maps the relevant competitors, evidence streams, and ranked next moves in 10 days. $8,000. 14-day usefulness standard.
See the Decision Read ladder →