A rival just hit national retail. Is it momentum, or margin they can't hold?
A competing brand lands a big retailer, ramps ads, or raises a round, and suddenly they're the story. I reconstruct the retail, ad, and pricing playbook from public signals and tell you whether to match it, counter it, or wait it out.
What I read
Their playbook, off the public record.
- Where they're actually placed: retailer listings, store locators, and the distribution footprint.
- Every ad they run in the Meta Ad Library, and how long each creative survives.
- Where they anchor price on shelf and online, and how they promote.
- What buyers repeat-buy and complain about, across reviews and social.
Free teardown
Which brand?
One competitor, pulled apart and graded. Back in 48 hours, no call.
Who this is for
Scaled brands, not local shelves.
You're running real distribution and real ad spend, facing a decision with money on it: match a rival's retail push, defend a category, price against a new entrant, or pick the next market.
Read the free data: in functional drinks, the winning ad runs for months →
The floor: this lane fits brands at roughly $5M+ in revenue, or with national retail placement or a recent raise. Local and single-market food businesses don't leave enough public signal to read.
The full Read covers your whole category.
About ten competitors, plus your customer, pricing, and market. Every material claim graded and sourced. Fixed price, from $750.