Comparison · SpyFu vs LoopWorker
LoopWorker vs SpyFu.
SpyFu shows you which keywords competitors rank for and which ads they run. LoopWorker tells you which keywords to chase, which to ignore, and what the buyer is actually searching for at each funnel stage.
What
SpyFu
LoopWorker
Price
$39-$299/month subscription
$750–$25,000 · one-time per Sprint
What you get
A dashboard of competitor keywords, ad copy, organic ranks
A PDF decision brief. Ranked next moves, evidence beside every line.
Who reads the data
You + your team query and interpret
Alex Lamb (founder). Senior eyes, not a query builder.
Your time required
6-20 hours/month to query, sort, decide
Two 30-min calls.
Output shape
Keyword lists, ad creative galleries, rank reports
Decision on page 1. Evidence chain underneath.
Refund?
30-day money back, then no refund
14-day refund.
Best for
SEO and PPC teams running ongoing optimization
One big decision — pricing, positioning, launches, repositioning
When to use each.
Use SpyFu when…
- You have an in-house SEO/PPC team
- You already know your category positioning
- You want competitor keyword exports
- You're optimizing existing campaigns
Run a LoopWorker Sprint when…
- One decision is on your desk
- You want the answer, not the dashboard
- You'd rather buy senior thinking than self-serve
- $750-$25K is the budget zone
- Founder-led or growth-stage company
Ready to skip the dashboard
Bring the decision. We'll find the signals.
Free 30-min call. Pick a Sprint if it fits. No retainer, no upsell.
14-day refund · 2 active Atlas at a time
Try it yourself first
Free Field Manual.
The 7 signals we pull in every Sprint. Try one yourself.
Instant · unsub anytime