Make the next service-business decision with evidence.
Bring me the pricing, positioning, niche, or growth question you keep circling. I investigate the market, rank the options, and show the proof behind the answer.
Six signals. Already public.
Your category broadcasts these every day. Most teams don't read them.
Rate band research
What others in your space charge. Day rate vs project rate vs retainer. Where the band lets you raise.
Niche positioning
The narrow space you can own. Three positioning angles ranked by demand + competition.
Proof patterns
What credibility cues your category buyers want. Testimonials? Case studies? Press? Founder visibility?
Channel mapping
LinkedIn? Cold email? Referrals? Podcasts? Where service businesses in your niche actually get clients.
Founder authority audit
How visible the top 10 founders in your space are. Where your own visibility ranks.
Buyer-language read
How your category buyers actually describe what they need. Your sales page wrote itself in their words.
The questions on your desk.
- Whether to raise rates
- Which niche to commit to
- How to differentiate from the field
- Whether to productize vs stay custom
- Where to focus content next quarter
Worked through in detail: Pricing · Channel choice · Launch · Repositioning · Rebrand
Send the decision →Read a sample Decision Read.
Real, redacted work. See the answer, evidence grades, source trail, risks, and ranked next moves.
Read the sample brief →Bring the decision. I'll find the answer.
No call to start. Send the decision, stakes, and deadline. I reply with fit, fixed scope, and the smallest Read that answers it.
What are you deciding?
Send the question in plain English. I reply within 24 hours.