Brand DNA Sprint · $1,500 · 5 Days
The brand DNA doc — without the production. You take it from here.
For founders and in-house teams who can produce content themselves but lack the strategic foundation. Five days, one Brand DNA doc, full prompt formulas, complete shot list. You handle execution.
What's included
- 30-min Brand DNA callWe lock palette, film stock, lighting, cast direction, references, and what to avoid.
- 1-page Brand DNA docYour locked style guide. Not a template — purpose-built from the call.
- Custom 50-shot listMapped across the 6 LoopWorker shot types, tailored to your industry.
- Prompt formulasEngine-specific (ChatGPT / NB2 / MJ) for your brand's voice.
- $3,500 creditToward Tier 1 Starter or higher within 90 days. Zero pressure to upgrade.
Best fit
- DTC founders with internal photo/video capability who lack strategic foundation
- Agencies that want a strategy layer to wrap around their existing production
- Teams about to invest in a real photoshoot and want it directed correctly
Process
Day 0
Stripe payment + brand questionnaire link
Day 1-2
Brand DNA Zoom (30 min). I record + take notes.
Day 3-4
I draft the doc, shot list, and prompt formulas.
Day 5
Final delivery via Drive folder. Loom walkthrough included.