100 Free AI Prompts for Small Business Marketing (Copy & Paste)
Every prompt below is ready to paste directly into ChatGPT, Claude, or any AI tool. Replace the brackets with your specific details and hit enter. No setup, no frameworks, no courses required. Just copy, paste, customize the brackets, and use the output.
Organized into 8 categories: Social Media Captions (20), Email Marketing (15), Blog Post Outlines (15), Product Descriptions (15), Ad Copy (10), Brand Strategy (10), Customer Service (10), and Content Planning (5).
Social Media Captions (1-20)
#1 — Instagram product launch
Write an Instagram caption for a [product type] launch by [business name]. The product costs $[price] and the key benefit is [main benefit]. Write in a [casual/professional/witty] tone. Include a hook in the first line, 3-4 sentences of body copy, a clear call-to-action, and 5 relevant hashtags. Keep it under 150 words.
#2 — Behind-the-scenes post
Write a behind-the-scenes Instagram caption for a [business type]. I'm showing [what you're showing — packing orders / making product / setting up shop]. The tone should feel authentic and unpolished. Start with a hook that makes people stop scrolling. End with a question to drive comments. No hashtags — I'll add those separately.
#3 — Customer testimonial post
Turn this customer review into a social media post: "[paste the actual review]". My business is [business name], a [business type]. Frame it as a story, not just a quote. Start with a relatable pain point the customer had, show the transformation, and end with a CTA to try the product. Keep the customer's actual words but add context around them.
#4 — Educational carousel (slide-by-slide)
Write a 7-slide Instagram carousel about [topic relevant to your industry]. Slide 1: attention-grabbing title (max 8 words). Slides 2-6: one tip per slide with a headline (max 5 words) and 1-2 sentences of explanation. Slide 7: summary + CTA to follow for more. Also write a caption with a hook, brief context, and 5 hashtags.
#5 — Trending Reel caption
Write a caption for an Instagram Reel where I'm [describe the Reel content]. My business is [business type] and my target audience is [audience description]. The tone should be [funny/relatable/inspiring]. Write a strong first line for the caption (this shows before "more"), 2-3 sentences of body copy, a CTA, and 10 hashtags mixing popular and niche tags.
#6 — Story of the business
Write a social media post telling the origin story of my business [business name]. I started it in [year] because [reason]. The turning point was [key moment]. Today we [current state]. Write it in first person, conversational tone, under 200 words. Make the reader feel like they're hearing it from a friend over coffee, not reading a press release.
#7 — Sale / promotion announcement
Write 3 versions of a social media post announcing [discount/sale details] for [business name]. Version 1: urgent and direct. Version 2: playful and casual. Version 3: story-driven (why we're running this sale). Each version should include the offer details, a deadline to create urgency, and a clear CTA. Keep each under 100 words.
#8 — FAQ post
Write a social media post answering this common customer question: "[the question]". My answer is: [your answer]. Frame it as: "We get this question every week..." then provide the answer in a helpful, non-condescending way. End with "What other questions do you have? Drop them below." Keep it under 120 words.
#9 — "This or That" engagement post
Create a "This or That" social media post for a [business type]. Give me 6 pairs of options related to [your industry/products]. Format each pair on its own line with "or" in the middle. Write a caption that says "Tell us your picks in the comments" with a playful tone. These should be opinions people genuinely disagree on — not obvious answers.
#10 — Motivational Monday / industry insight
Write a Monday morning social media post for a [business type] audience. Share one specific, actionable insight about [topic in your industry]. Not a generic motivational quote — a real lesson from experience. Start with a bold statement or counterintuitive take. Keep it to 3-4 short paragraphs. End with: "What's your take?"
#11 — New arrival announcement
Write an Instagram caption announcing a new [product/service] from [business name]. It's called [name], it costs $[price], and the thing that makes it different is [differentiator]. Create anticipation in the first line without revealing what it is. Then reveal it. Share 2-3 specific details. End with how to buy/book. Include 5 hashtags.
#12 — User-generated content repost
Write a caption for reposting a customer's photo/video of my [product]. The customer's name is [name] and they said: "[what they said about it]". Thank them genuinely, highlight what they said, and encourage other customers to share their own photos using [your hashtag]. Keep it warm and brief — under 80 words.
#13 — Seasonal post
Write a social media post connecting my [business type] to [current season or holiday]. Don't just say "Happy [holiday]." Show how my product/service fits into this moment. For example, if I sell candles, don't say "Happy Fall" — say how this specific candle transforms a fall evening. Be specific and sensory. Under 100 words.
#14 — Myth-busting post
Write a social media post busting this common myth in [your industry]: "[the myth]". The truth is: [the truth]. Start with "Stop believing this." Explain why the myth exists, why it's wrong, and what to do instead. Be direct and authoritative but not preachy. End with a question to drive discussion.
#15 — Team / employee spotlight
Write a social media post spotlighting [team member name], who is our [role] at [business name]. They've been with us for [time] and the thing customers love about them is [quality]. Include a fun fact: [fun fact]. Write it in a way that makes the reader feel like they know this person. Warm, genuine tone.
#16 — Before and after post
Write a caption for a before-and-after post. Before: [describe the before state]. After: [describe the after state]. The transformation took [timeframe] using [your product/service]. Don't oversell — let the results speak. But do address the specific pain point the "before" represents. End with a CTA to DM for details.
#17 — Milestone celebration
Write a social media post celebrating [milestone — 1000 followers, 500 orders, 1 year in business, etc.] for [business name]. Thank customers specifically (not generically). Share one specific memory or moment from the journey. Look forward to what's next without making empty promises. Genuine, not corporate.
#18 — Poll / question post
Write a social media post asking my audience to vote on [decision — new product color, next flavor, which design to launch]. Present [2-3 options] and ask them to vote in the comments. Make them feel like their input actually matters (because it does). Add stakes: "The winner gets made this month."
#19 — Collaboration announcement
Write a social media post announcing a collaboration between [your business] and [partner business/creator]. We're partnering on [what you're doing together]. The benefit to our audience is [benefit]. Tag both accounts. Make it feel exciting but not hypey. Include when it launches and how to access it.
#20 — End-of-week recap
Write a casual Friday social media post recapping the week at [business name]. This week we: [list 3-4 things that happened — orders shipped, new product finished, milestone hit, funny moment]. Write it like a text to a friend. End with "What are you up to this weekend?" to encourage comments.
Email Marketing (21-35)
#21 — Welcome email
Write a welcome email for new subscribers to [business name]'s email list. We are a [business type] that [what you do]. The subscriber signed up because [lead magnet or reason]. Include: a warm welcome, what to expect from our emails (frequency, topics), one quick win or tip they can use right now, and a CTA to [check out our best-seller / follow on Instagram / reply with their biggest challenge]. Subject line options: give me 3.
#22 — Product launch email
Write a product launch email for [product name] by [business name]. Price: $[price]. Key benefit: [benefit]. What makes it different from alternatives: [differentiator]. Available starting [date]. Include: a subject line that creates curiosity (not clickbait), a compelling opening paragraph, 3 bullet points on features/benefits, social proof if available: "[testimonial or early review]", and a prominent CTA button text. Keep the email under 250 words.
#23 — Abandoned cart recovery
Write 3 abandoned cart emails for [business name]. Email 1 (sent 1 hour after): friendly reminder, no pressure, just "you left something behind." Email 2 (sent 24 hours after): address a common objection — "[common reason people hesitate]" — and counter it. Email 3 (sent 48 hours after): create urgency — limited stock, offer expires, or a small incentive like free shipping. Include subject lines for all 3.
#24 — Monthly newsletter
Write a monthly newsletter for [business name] covering [month]. Include these sections: 1) A brief personal note from the founder about [topic]. 2) Product spotlight: [product]. 3) One helpful tip: [tip topic]. 4) What's coming next month: [upcoming plans]. 5) CTA to [action]. Keep the whole thing under 400 words. Write 3 subject line options.
#25 — Re-engagement email
Write a re-engagement email for subscribers who haven't opened our emails in 90 days. Business: [business name], [business type]. Tone: honest, not desperate. Acknowledge they've been quiet. Share one thing that's changed or improved since they last engaged. Give them a reason to stay: [offer, new product, or exclusive content]. Include an easy unsubscribe option — "No hard feelings if you'd rather not hear from us." Subject line should be personal and intriguing.
#26 — Sale announcement email
Write a flash sale email for [business name]. Sale details: [percentage off / dollar amount off / BOGO / etc.]. Duration: [start date] to [end date]. Applies to: [what's on sale]. The email should create urgency without being spammy. Lead with the offer, explain what's included, address "why now" (seasonal, overstock, anniversary, etc.), and end with a direct CTA. Subject line: write 3 options, one with an emoji, one without, one that's a question.
#27 — Post-purchase follow-up
Write a post-purchase email sent 5 days after delivery for [business name]. The customer bought [product type]. Include: thanks (brief, genuine), a usage tip specific to the product, an invitation to share a photo on social media tagging @[handle], and a soft ask for a review with a direct link: [review link]. Do not try to upsell in this email — it's purely about relationship.
#28 — Educational email series (1 of 3)
Write the first email in a 3-part educational series about [topic]. Business: [business name]. This email should: establish the problem [audience] faces, share one actionable insight they can use today, and tease what's coming in email 2. End with "Reply to this email and tell me — [relevant question]." The goal is to build trust before selling anything. Under 300 words.
#29 — Referral request email
Write an email asking existing customers of [business name] to refer a friend. Offer: [incentive — discount, free product, store credit] for both the referrer and the friend. Keep it simple: explain the offer in 2 sentences, provide the referral link/code, and give them a one-line message they can copy-paste to send to their friend. Subject line should make them feel valued, not marketed to.
#30 — Seasonal email
Write a [season/holiday] email for [business name]. Don't just say "Happy [holiday]." Connect our [product/service] to how the reader is spending this season. Example: "Your Thanksgiving table deserves better napkins" is more compelling than "Happy Thanksgiving from [brand]." Include a seasonal offer: [offer details]. Keep it under 200 words. 3 subject lines.
#31 — VIP / loyalty email
Write an email to our top customers (people who've ordered [X+ times] from [business name]). Give them early access to [new product/sale/collection] before we announce it publicly. Make them feel like insiders. Use language like "you're seeing this before anyone else" and "because you've been with us since [early on]." Include a unique CTA: "Shop Early Access."
#32 — Feedback request email
Write an email asking customers for feedback about their experience with [business name]. We want to know: 1) What they liked. 2) What we could improve. 3) What product/service they wish we offered. Keep it short. Include a direct link to a Google Form / Typeform: [link]. Offer a small incentive: [incentive] for completing it. Make it feel like their input shapes the business (because it does).
#33 — Waitlist announcement
Write an email to people on the waitlist for [product name] from [business name]. It's now available. They signed up [timeframe] ago. Acknowledge their patience, give them first access with a [discount/bonus], and create urgency: "We have [number] units and [number] people on this list." Direct CTA to purchase. Subject line should feel like good news arriving.
#34 — Story-driven sales email
Write a sales email that tells a story instead of listing features. The story: a real customer ([name or "one of our customers"]) had this problem: [problem]. They tried [what they tried before]. Then they found [your product/service]. The result: [specific result with numbers if possible]. Transition from the story to: "If this sounds familiar, [CTA]." Under 300 words.
#35 — Year-in-review email
Write a year-in-review email for [business name]. Stats to include: [orders shipped, new products launched, customers served, cities shipped to, top-selling product, favorite customer review]. Present these as a visual-friendly list. Include a personal reflection paragraph from the founder (1-2 sentences). Look ahead to next year: [what's planned]. End with: "Thank you for making all of this possible." Include 3 subject line options.
Blog Post Outlines (36-50)
#36 — How-to blog post
Write a detailed outline for a blog post titled "How to [accomplish task related to your industry]." Target audience: [audience]. Include: an SEO-friendly title with the primary keyword [keyword], a meta description under 155 characters, H2 headings for each major section (at least 5), H3 subheadings where needed, 2-3 bullet points under each heading describing what to cover, a FAQ section with 3 questions, and a CTA at the end. Aim for a post that would be 1,500-2,000 words when written out.
#37 — Listicle blog post
Write an outline for a blog post: "[Number] Best [Products/Tools/Tips] for [Audience] in [Year]." Primary keyword: [keyword]. For each item on the list, include: the item name, a 2-sentence summary of what it is and why it made the list, pros, cons, pricing (if applicable), and who it's best for. Include an intro explaining the selection criteria and a conclusion with a clear recommendation.
#38 — Comparison blog post
Write a blog post outline comparing [Option A] vs [Option B] for [audience]. Cover: a brief intro on why this comparison matters, individual sections for each option (features, pricing, pros, cons), a side-by-side comparison table (list the rows), a "Which one is right for you?" section with specific scenarios, and a verdict. Primary keyword: [keyword]. Include 3 FAQ questions.
#39 — Ultimate guide
Write an outline for "The Ultimate Guide to [Topic] for [Audience]." This should be a comprehensive, bookmark-worthy resource. Include: 8-10 major sections (H2s) that cover the topic from beginner to advanced, subsections (H3s) under each, key points to cover in each section, internal linking opportunities to our other content about [related topics], and a downloadable resource CTA (checklist, template, or cheat sheet). Target: 3,000+ words when written.
#40 — Case study blog post
Write a blog post outline for a case study about how [client/customer] achieved [result] using [your product/service]. Structure: the challenge (what they were struggling with), the solution (what we did and how), the results (specific numbers), key takeaways (what other businesses can learn), and a CTA. Include pull-quote suggestions and where to place social proof. Keyword: [keyword].
#41 — Myth-busting blog post
Write an outline for "[Number] Myths About [Topic] That Are Costing You [Money/Time/Customers]." For each myth: state the myth clearly, explain why people believe it, reveal the truth with evidence, and provide an actionable alternative. Include an intro that hooks with a surprising statistic and a conclusion that ties everything together. Keyword: [keyword].
#42 — Beginner's guide
Write an outline for "[Topic] for Beginners: Everything You Need to Know in [Year]." This post should assume zero prior knowledge. Start with definitions of key terms, move through the basics in logical order, include practical examples at each step, and end with "Your first action steps" (3 specific things to do today). Keyword: [keyword]. Include a glossary section.
#43 — Cost breakdown blog post
Write an outline for "How Much Does [Service/Product] Cost in [Year]? Real Numbers." Cover: pricing tiers (budget, mid-range, premium) with specific price ranges, what you get at each tier, hidden costs most people don't mention, cost-saving tips, and a "Is it worth it?" section. Include a comparison table and a calculator or formula readers can use. Keyword: [keyword].
#44 — Seasonal / trending topic post
Write an outline for a timely blog post about [seasonal topic or trend] and how it affects [your audience]. Include: why this matters right now, [number] specific things to do about it, a timeline or calendar section, tools/resources needed, and examples from businesses that are doing it well. Optimize for keyword: [keyword]. This post should feel urgent and actionable.
#45 — Mistakes to avoid blog post
Write an outline for "[Number] [Industry] Mistakes That Are Killing Your [Results]." For each mistake: name it in the H2, explain what it looks like in practice, why it's a problem (with specific consequences), and the fix (step-by-step). Order from most common to most damaging. Keyword: [keyword].
#46 — Interview / expert roundup
Write an outline for a blog post featuring insights from [number] experts in [industry]. Include: 5 specific questions to ask each expert, an intro that positions why these experts' opinions matter, a template for presenting each expert's answer (name, title, company, headshot, their response), and a summary section pulling out the common themes. Keyword: [keyword].
#47 — Step-by-step tutorial
Write a detailed outline for a tutorial: "How to [Specific Task] Step by Step (With Screenshots)." Break it into [number] clear steps. Each step should have: a numbered H2 heading, what to do (specific instructions), what it should look like when done (describe the screenshot), common errors at this step and how to fix them, and time estimate. Include prerequisites at the top and a troubleshooting section at the bottom. Keyword: [keyword].
#48 — Tools and resources roundup
Write an outline for "The [Number] Best Tools for [Task] in [Year]." For each tool include: name, one-line description, pricing (exact, not "varies"), best for (specific use case), and one unique feature that sets it apart. Organize by category (free vs. paid, or by use case). Include a "What I actually use" section with your personal stack. Keyword: [keyword].
#49 — Data-driven insights post
Write an outline for a blog post presenting [number] statistics and insights about [topic] that matter for [audience]. For each stat: cite it, explain what it means in plain English, and provide one actionable takeaway. Group stats by theme. Include an infographic-style summary section. Keyword: [keyword].
#50 — Checklist blog post
Write an outline for "The Complete [Topic] Checklist for [Audience]." Organize into phases or categories. Each checklist item should be: one clear action (not vague), include specifics (numbers, tools, settings), and be something the reader can check off as done. Include 20-30 checklist items total. End with a downloadable version CTA. Keyword: [keyword].
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Write a product description for [product name] by [brand name]. It's a [product category] that costs $[price]. The key features are: [list 3-5 features]. The target customer is [description]. Write in [brand voice — warm/luxurious/playful/minimal]. Include: a compelling one-line hook, a 2-3 sentence description focusing on benefits not features, bullet points for specifications, and a closing line that drives purchase.
#52 — Sensory product description
Write a sensory-driven product description for [food/candle/skincare/fragrance product]. Name: [name]. I want the reader to almost taste/smell/feel it. Describe: the first impression, the texture or mouthfeel, the lingering effect. Use specific sensory language — not "delicious" or "amazing" but "charred edges give way to a molten center" or "a dry finish with a hint of burnt caramel." Under 100 words.
#53 — Amazon product listing
Write an Amazon product listing for [product]. Include: a title (under 200 characters) with the primary keyword [keyword] front-loaded, 5 bullet points starting with a capitalized benefit phrase, a product description paragraph (under 2,000 characters) optimized for the keywords: [list 3-5 keywords], and A+ Content section headers (5 sections with headlines and brief descriptions).
#54 — Luxury product description
Write a luxury product description for [product] priced at $[price]. Brand: [brand name]. This is a premium product and the copy should justify the price. Focus on: craftsmanship, materials, exclusivity, and the experience of owning it. Avoid cliches like "unparalleled quality." Instead, be specific: what the material is, where it's sourced, how it's made, what the detail is that mass production can't replicate. Under 150 words.
#55 — Minimalist product description
Write a minimal product description for [product] in under 50 words. Brand voice: clean, modern, no fluff. Every word must earn its place. Lead with one bold statement about what the product does, followed by 3 essential details. No adjective soup. Think Apple product page, not Amazon listing.
#56 — Bundle / kit description
Write a product description for a bundle called [bundle name] from [brand]. It includes: [list all items in the bundle with individual prices]. Bundle price: $[price] (savings: $[amount]). Explain why these items work together, who the bundle is for, and the value proposition compared to buying separately. Include a "What's Inside" section listing each item with a one-line description.
#57 — Service description
Write a service description for [service name] offered by [business name]. This service costs $[price] and includes: [list deliverables]. The ideal client is [description]. The process takes [timeframe]. Write it as: what the client gets, how the process works (3-4 steps), what makes this different from competitors, and a CTA to book. Under 200 words.
#58 — Subscription box description
Write a description for a [monthly/quarterly] subscription box from [brand]. Price: $[price]/month. Each box includes [what's included]. Write 3 versions: one for the landing page (150 words, benefit-focused), one for the checkout page (50 words, reassuring), and one for a social media ad (30 words, curiosity-driven). Include what makes the first box special.
#59 — Etsy listing description
Write an Etsy listing for [product]. Include: a title optimized for Etsy search with keywords [list keywords] (max 140 characters), a description that starts with the most important info (what it is, size, material), followed by "Perfect for" use cases, care instructions, shipping details: [details], and a personal note from the maker. Use natural language that Etsy search rewards.
#60 — Gift guide description
Write a product description for [product] positioned as a gift. Who it's perfect for: [recipient type]. Occasion: [birthday/holiday/anniversary/etc.]. Price: $[price]. Focus on the emotional reaction of the recipient opening it — not the product specs. What will they say? How will they use it? Why will they remember this gift? Under 100 words.
#61 — Limited edition description
Write a product description for a limited edition [product] from [brand]. Only [number] units available. What makes it limited: [reason — special material, collaboration, seasonal]. Create urgency without being pushy. Focus on what makes this version different from the standard product. Include a "Why Limited Edition" section explaining the story behind this release.
#62 — Technical product description
Write a product description for [technical product] targeting [audience]. Lead with the problem it solves, not the specs. Then provide detailed specifications in an organized format. Include: use case scenarios (3 specific examples), compatibility information: [details], and a comparison to the previous version or main competitor. Balance accessibility for beginners with depth for experts.
#63 — Eco-friendly product description
Write a product description for [product] emphasizing sustainability. Materials: [sustainable materials]. Certifications: [list any]. Our process: [what makes it eco-friendly]. Avoid greenwashing — be specific about the environmental impact. Instead of "eco-friendly," say exactly what: "made from 100% post-consumer recycled plastic, saving approximately [X] bottles from landfill per unit." Under 150 words.
#64 — Re-launch description
Write a product description for the re-launched version of [product] by [brand]. What changed: [list improvements]. Why we changed it: [customer feedback / testing results]. What stayed the same: [what customers loved that we kept]. Frame it as "You asked, we listened" without being corny. Include a comparison: Old vs. New version.
#65 — Cross-sell product description
Write a product description for [product] that's designed to appear on the product page of [related product]. The customer is already buying [related product] — explain why they need [this product] too. Focus on how the two work together, the incremental benefit, and the combined value. This should feel like helpful advice, not an upsell. Under 75 words.
Ad Copy (66-75)
#66 — Facebook/Instagram ad (awareness)
Write a Facebook ad for [business name] targeting [audience]. Goal: brand awareness. Product/service: [what you offer]. The ad should stop the scroll in the first line, present a relatable problem, position our solution without being salesy, and end with a soft CTA (learn more, not buy now). Write 3 versions: short (under 50 words), medium (under 100 words), and long (under 150 words). Include headline and description text for the ad creative.
#67 — Facebook/Instagram ad (conversion)
Write a conversion-focused Facebook ad for [product] at $[price]. Target audience: [description]. Main benefit: [benefit]. Social proof: [testimonial or stat]. Include: a primary text that leads with a specific result or transformation, a headline (under 40 characters), a description, and a CTA button text. Write 3 primary text variations: one story-driven, one stat-driven, one urgency-driven.
#68 — Google Search ad
Write Google Search ad copy for [business name] targeting the keyword "[keyword]." Write 3 headlines (max 30 characters each), 2 descriptions (max 90 characters each), and 4 sitelink extensions with descriptions. Headlines should include the keyword naturally. Descriptions should include a specific benefit and a CTA. Sitelinks should point to: [list 4 key pages].
#69 — Retargeting ad
Write a retargeting ad for people who visited [product page] but didn't purchase. Business: [business name]. Address the likely objection: [price/timing/uncertainty]. Offer: [discount/free shipping/guarantee]. Tone: friendly reminder, not desperate. The ad should feel like "hey, you were looking at this — here's a reason to come back." Write primary text, headline, and description.
#70 — Local business ad
Write a Facebook ad for a local [business type] in [city/neighborhood]. We want to drive foot traffic. Include: our location, what makes us different from chains, a time-sensitive offer: [offer], and a CTA to visit or call. Mention specific local landmarks or neighborhoods to build connection. Write 2 versions: one for new customer acquisition, one for lapsed customers.
#71 — Video ad script (15 seconds)
Write a 15-second video ad script for [product/service]. Structure: Second 1-3: hook (problem statement or surprising fact). Second 4-10: show the solution (what your product does). Second 11-13: social proof (one stat or testimonial snippet). Second 14-15: CTA with offer. Include visual directions for each segment in brackets. The script should be under 40 spoken words total.
#72 — Video ad script (30 seconds)
Write a 30-second video ad script for [product/service] targeting [audience]. Structure: Seconds 1-5: attention-grabbing hook. Seconds 6-15: present the problem and agitate it. Seconds 16-25: introduce the solution and show results. Seconds 26-30: CTA with urgency. Include on-screen text suggestions and visual cues in brackets. Under 75 spoken words.
#73 — Pinterest ad
Write Pinterest ad copy for [product]. Pinterest users are planners and searchers, so the copy should be aspirational and keyword-rich. Include: a pin title (under 100 characters), a pin description (under 500 characters) with keywords [list keywords], and a landing page headline suggestion. Write 3 variations targeting different search intents: browsing, comparing, ready to buy.
#74 — LinkedIn ad (B2B)
Write a LinkedIn sponsored post for [business name] targeting [job titles/industries]. We offer [service/product] that helps companies [specific outcome]. Include: an opening line that speaks directly to a pain point decision-makers face, a brief description of the solution (not features, but business outcomes), social proof: [client name or result], and a CTA to [book a demo / download the guide / learn more]. Professional but not stiff.
#75 — TikTok / Reels ad script
Write a script for a TikTok/Reels ad for [product] that feels native to the platform (not like an ad). Format: person talking directly to camera. Hook: "I found the [product category] that actually [does the thing]." Show the product being used in 3 quick scenarios. End with: "Link in bio — trust me on this one." Keep it under 45 seconds. Include caption text and 5 hashtags.
Brand Strategy (76-85)
#76 — Brand voice definition
Help me define the brand voice for [business name], a [business type] targeting [audience]. Based on these 3 words that describe our vibe: [word 1], [word 2], [word 3]. Create: a brand voice chart with "We are / We are not" for each trait, 3 example sentences written in our voice, a list of 10 words we always use and 10 words we never use, and tone guidelines for different contexts (social media, email, website, customer service).
#77 — Competitor analysis
Analyze these 3 competitors of [my business name]: [Competitor 1], [Competitor 2], [Competitor 3]. For each, look at: their positioning (who they serve and how they describe themselves), their pricing strategy, their content strategy (what they post and how often), their visual identity (describe their aesthetic), and gaps/weaknesses I could exploit. Then give me 3 specific ways to differentiate [my business] from all three.
#78 — Customer persona
Create a detailed customer persona for [business name]'s ideal customer. Our product/service: [description]. Price point: $[price]. I know our customers tend to be: [what you know — age range, interests, pain points]. Build out: a name, age, occupation, income range, daily routine, what they read/watch/listen to, their biggest frustration related to [your industry], what they've tried before, what would make them buy immediately, and the objection that almost stops them.
#79 — Elevator pitch
Write 5 versions of an elevator pitch for [business name]. We [what you do] for [who you serve]. The result: [outcome]. Each version should be: Version 1 — 10 seconds (1 sentence), Version 2 — 30 seconds (2-3 sentences), Version 3 — casual (how you'd explain it to a friend at a party), Version 4 — formal (how you'd pitch to an investor), Version 5 — social media bio (under 150 characters).
#80 — Unique selling proposition
Help me articulate the USP for [business name]. We sell [product/service] in the [industry] space. Our competitors are [list competitors]. What we do differently: [list what you think makes you different]. Now refine this into: a single USP statement (one sentence), 3 supporting proof points, a "so what?" test (why the customer should care about each differentiator), and how to communicate this on a homepage hero section.
#81 — Pricing strategy
Help me develop a pricing strategy for [product/service]. Current price: $[price]. Competitor prices: [list]. My costs: $[cost per unit]. Target margin: [percentage]. Analyze: am I priced too high, too low, or right? Give me 3 pricing options: premium positioning, competitive positioning, and value positioning. For each, explain the tradeoffs and what messaging needs to change to support that price point.
#82 — Brand story framework
Help me write my brand story for [business name]. Key facts: I started in [year], the catalyst was [what happened], the early days looked like [description], the breakthrough moment was [moment], and today we [current state]. Write this as a narrative (not bullet points) that I can use on my About page. The tone should be: [honest/inspiring/humble/bold]. Under 300 words. Then give me a 50-word version for social media bios.
#83 — Content pillars
Define 5 content pillars for [business name]'s social media strategy. We are a [business type] targeting [audience]. Our goal on social media is [awareness/sales/community/authority]. For each pillar, provide: the pillar name, a one-line description, 5 specific post ideas that fit this pillar, the content format that works best for it (Reel, carousel, static, story), and how often to post it per week.
#84 — Partnership outreach
Write 3 outreach templates for [business name] to propose partnerships with [type of partner — influencers, complementary brands, local businesses]. Template 1: cold DM (under 50 words). Template 2: cold email (under 150 words). Template 3: warm follow-up after they've engaged with our content. Each should: lead with what's in it for them, be specific about the collaboration idea, and end with a clear next step.
#85 — Annual marketing plan
Create a 12-month marketing calendar outline for [business name]. We have a budget of $[amount]/month. Our main channels are [list channels]. Our biggest sales periods are [list]. For each month, provide: the marketing theme/focus, 2 specific campaigns or promotions to run, which channels to prioritize, and one thing to prepare for the following month. Include seasonal opportunities and industry events relevant to [your industry].
Customer Service (86-95)
#86 — Response to negative review
Write a professional response to this negative review for [business name]: "[paste the review]." The response should: acknowledge their experience without being defensive, apologize for the specific issue (not a generic "sorry"), explain what happened if applicable, describe what we're doing to fix it, and invite them to contact us directly at [email/phone] to resolve it. Keep it under 100 words. Do not argue or make excuses.
#87 — FAQ page content
Write 15 FAQ entries for [business name]'s website. We are a [business type]. Our customers commonly ask about: [list 5-7 topics]. For each FAQ: write the question as a customer would ask it (natural language, not corporate), answer in 2-3 sentences max, and include a link to relevant page/action where appropriate. Group them by category: Orders & Shipping, Product/Service, Returns & Refunds, Account & Support.
#88 — Shipping delay notification
Write an email notifying a customer that their order from [business name] is delayed. Original delivery date: [date]. New estimated date: [date]. Reason: [honest reason]. The email should: lead with the bad news (don't bury it), apologize genuinely, explain what happened, give the new timeline, offer [compensation — discount on next order, free shipping, small gift], and provide a tracking link and direct contact for questions.
#89 — Refund approval email
Write a refund approval email for [business name]. The customer is getting a refund of $[amount] for [reason]. The refund will appear in [timeframe]. The email should be: brief, apologetic for the inconvenience, clear about the refund amount and timeline, and include a soft retention attempt — "We'd love to make it right. Here's [offer] on your next order." Do not make the customer feel guilty for requesting a refund.
#90 — Out-of-stock notification
Write an email to a customer who tried to order [product] from [business name] but it's out of stock. Expected restock date: [date]. The email should: acknowledge their interest, give the restock timeline, offer to notify them when it's back (with a "Notify Me" CTA), suggest [alternative product] as an immediate option, and offer [incentive] if they want to wait. Make them feel valued, not turned away.
#91 — Response to price complaint
Write a response to a customer who said our [product/service] is too expensive. Our price: $[price]. The email/message should: validate their concern (don't dismiss it), explain the value without being preachy (break down what they're getting), share one specific result or testimonial from a customer who felt the same way, offer a lower-tier option if available: [option], and end on a positive note. Never apologize for your pricing.
#92 — Thank you after resolution
Write a follow-up email to send after resolving a customer complaint for [business name]. The issue was: [what happened]. How we resolved it: [what we did]. The email should: confirm the resolution, thank them for their patience and for giving us the chance to fix it, ask if there's anything else we can help with, and include a personal touch (signed by a real person's name, not "The Team").
#93 — Chatbot / auto-response scripts
Write 8 chatbot auto-responses for [business name]'s website chat. Scenarios: 1) First greeting when chat opens. 2) After hours message. 3) Response when asked about pricing. 4) Response when asked about shipping times. 5) Response when asked about returns. 6) Response when customer is frustrated. 7) Handoff to a human agent. 8) Closing message after issue is resolved. Each should be 1-2 sentences, warm, and include a next step.
#94 — Positive review response
Write 5 different responses to positive reviews for [business name]. Each should feel personal and specific (not copy-paste generic). Vary the structure: one that highlights a specific detail from their review, one that shares a behind-the-scenes detail, one that asks a follow-up question, one that invites them to try something else, and one that's short and punchy. All under 50 words each.
#95 — Return/exchange instructions
Write a clear, friendly email with return instructions for [business name]. Our return policy: [policy details — timeframe, condition requirements, who pays shipping]. Include: step-by-step instructions (numbered), what to include in the package, where to ship it: [address], expected timeline for refund/exchange processing, and a note offering to help if they'd prefer an exchange instead of a return. Make the process feel painless, not punitive.
Content Planning (96-100)
#96 — 30-day content calendar
Create a 30-day social media content calendar for [business name] on [platform]. We post [X times per week]. Our content pillars are: [list 3-5 pillars]. For each day, provide: the content type (Reel, carousel, static, story), the topic/subject, a one-line description of the post, and the best time to post based on [our audience's timezone]. Include a mix of educational, entertaining, promotional, and engagement content with a ratio of roughly 40/30/20/10.
#97 — Content repurposing plan
I have this piece of content: "[describe or paste the content — blog post, video, podcast episode]." Show me how to repurpose it into 10 pieces of content across different platforms. For each piece: name the platform, the format, what to extract from the original, how to adapt it for that platform, and a headline or hook. Include: 3 Instagram posts, 2 LinkedIn posts, 2 Twitter/X posts, 1 email newsletter section, 1 TikTok/Reel, and 1 Pinterest pin.
#98 — Weekly content batch plan
Create a weekly content batching schedule for [business name]. I can dedicate [X hours] per week to content creation. I need to produce: [list what you need — 5 Instagram posts, 2 Reels, 3 Stories, 1 blog post, 2 emails, etc.]. Break the week into themed blocks: Monday = [task], Tuesday = [task], etc. Include prep time, creation time, and scheduling time. Be realistic about time estimates for each task.
#99 — Product launch content plan
Create a content plan for launching [product name] by [business name] on [launch date]. The plan should cover 3 phases: Pre-launch (2 weeks before): build anticipation, tease the product, grow the waitlist. Launch week: announcement, social proof, urgency. Post-launch (2 weeks after): customer stories, FAQ content, retargeting. For each phase, give me specific post ideas with dates, platforms, and formats.
#100 — Quarterly content audit prompt
Help me audit my content performance this quarter. Here's my data: Top 5 performing posts: [list with engagement numbers]. Bottom 5 performing posts: [list with engagement numbers]. Follower growth: [number]. Website traffic from social: [number]. Sales attributed to content: $[amount]. Analyze: what content types performed best, what topics resonated, what time/day patterns I should follow, 3 things to do more of next quarter, and 3 things to stop doing. Give me a specific action plan for Q[next quarter].
How to Get Better Results from These Prompts
These prompts work as-is, but here are 3 ways to make the output even better:
Add examples. After any prompt, add: "Here's an example of the tone I want: [paste a caption or email you like]." The AI will match the style.
Iterate, don't start over. If the first output is 70% right, say "This is close. Make it more [specific adjective] and shorten the second paragraph." Refining is faster than regenerating.
Feed it your brand context first. Before using any prompt, start a new chat and paste: "You are a copywriter for [business name]. We are a [description]. Our tone is [description]. Our audience is [description]. Use this context for everything I ask you." Then paste any prompt from this list.