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Diagnose your channel mix.
Slide each channel to roughly its share of new revenue. See your concentration risk score + the highest-leverage diversification target.
40%
15%
15%
10%
10%
5%
5%
0%
Total100%
Concentration risk · 0 (safe) to 100 (fragile)
42
Moderate concentration
Top channel sits in the safe zone but the second-strongest channel is thin. Highest leverage move: build the next channel to ~20% of mix before pushing the top one further.
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Free PDF: how 10 brands in your category sequence channels, what comes after each, and what kills channels at your concentration level.