Score your brand.
Rate yourself honestly on 5 dimensions. Weighted score 0-100 with category-appropriate take.
Can a stranger read your hero line and explain back what you do + who it's for in one sentence?
Is your pricing public, structured (tiered or banded), and does each tier ladder by outcome?
Specific case studies, named customers, real outcome numbers, dated logos, not stock testimonials.
3+ distinct acquisition channels working, not 95% dependence on one source.
If you swapped logos with a competitor on your home page, would anyone notice?
Brand functions but isn't compounding. Most growth currently comes from effort, not asset. Highest-leverage fix: tighten the weakest dimension (your lowest single score below) before adding spend.
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Free PDF: how to fix each dimension you scored under 4, ranked by ROI for your category.