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Score your brand.

Rate yourself honestly on 5 dimensions. Weighted score 0-100 with category-appropriate take.

1 · Positioning clarityweight 30%

Can a stranger read your hero line and explain back what you do + who it's for in one sentence?

2 · Pricing surfaceweight 20%

Is your pricing public, structured (tiered or banded), and does each tier ladder by outcome?

3 · Proof densityweight 20%

Specific case studies, named customers, real outcome numbers, dated logos, not stock testimonials.

4 · Channel mixweight 15%

3+ distinct acquisition channels working, not 95% dependence on one source.

5 · Distinctivenessweight 15%

If you swapped logos with a competitor on your home page, would anyone notice?

Your brand audit score
60
Functional but underleveraged

Brand functions but isn't compounding. Most growth currently comes from effort, not asset. Highest-leverage fix: tighten the weakest dimension (your lowest single score below) before adding spend.

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Free PDF: how to fix each dimension you scored under 4, ranked by ROI for your category.