Measurement / Signal Note
What to track and what to ignore.
Most dashboards show activity. Fewer show decision evidence. The job is to separate attention from intent, and intent from confidence.
Before
- Teams report reach, likes, and follower growth without connecting those numbers to a business decision.
- High-performing posts get copied even when they attract the wrong audience.
- Weak signals look important because they are easy to count.
Signals
- Saves on proof, pricing, comparison, and process posts.
- Comments that reveal objections or urgency.
- Profile actions after trust-building posts.
- Repeat phrases appearing across reviews, calls, DMs, and search queries.
Visibility
- Collect the market evidence in one place.
- Compare public claims against buyer language.
- Separate preference from repeatable proof.