Comparison · G2 vs LoopWorker
LoopWorker vs G2.
G2 shows you customer reviews and category leader rankings. LoopWorker tells you what those reviews mean for YOUR positioning and what move to make next. Different layers of the same problem.
What
G2
LoopWorker
Price
Free for buyers; $5K-$50K+/yr for vendor listings
$750-$25,000 · one-time per Sprint
What you get
A searchable directory of B2B software reviews + category grids
A PDF decision brief. Ranked next moves, evidence beside every line.
Who reads the data
You + your team browse reviews and synthesize yourselves
Alex Lamb (founder). Senior eyes, not a query builder.
Your time required
3-12 hours per category project to read + interpret
Two 30-min calls.
Output shape
Star ratings, written reviews, category quadrants
Decision on page 1. Evidence chain underneath.
Refund?
Free for buyers; vendor contracts are annual
14-day refund.
Best for
Buyers researching software + vendors collecting social proof
One big decision - pricing, positioning, launches, repositioning
When to use each.
Use G2 when...
- You're buying B2B software and want crowd reviews
- You're a vendor collecting reviews + leads
- You already know your category positioning
- You want raw customer voice, not interpretation
Run a LoopWorker Sprint when...
- One decision is on your desk
- You want the answer, not the dashboard
- You'd rather buy senior thinking than self-serve
- $750-$25K is the budget zone
- Founder-led or growth-stage company
Ready to skip the dashboard
Bring the decision. We'll find the signals.
Free 30-min call. Pick a Sprint if it fits. No retainer, no upsell.
14-day refund · 2 active Atlas at a time
Try it yourself first
Free Field Manual.
The 7 signals we pull in every Sprint. Try one yourself.
Instant · unsub anytime