Comparison · Foreplay vs LoopWorker
LoopWorker vs Foreplay.
Foreplay collects competitor ads into a swipe library. LoopWorker reads ad-pacing as one of seven signals and tells you what direction your category is moving, plus what your next campaign should test.
What
Foreplay
LoopWorker
Price
$49-$299/month subscription
$750–$25,000 · one-time per Sprint
What you get
A searchable library of competitor ad creatives
A PDF decision brief. Ranked next moves, evidence beside every line.
Who reads the data
You + your creative team browse, save, get inspired
Alex Lamb (founder). Senior eyes, not a query builder.
Your time required
3-10 hours per campaign to swipe and interpret
Two 30-min calls.
Output shape
Saved ad collections, mood boards, downloadable creatives
Decision on page 1. Evidence chain underneath.
Refund?
14-day money back, then no refund
14-day refund.
Best for
In-house creative teams running constant ad iteration
One big decision — pricing, positioning, launches, repositioning
When to use each.
Use Foreplay when…
- You're building paid social creative weekly
- You have an in-house creative team
- You want a swipe library, not a strategy
- You already know the angle to test
Run a LoopWorker Sprint when…
- One decision is on your desk
- You want the answer, not the dashboard
- You'd rather buy senior thinking than self-serve
- $750-$25K is the budget zone
- Founder-led or growth-stage company
Ready to skip the dashboard
Bring the decision. We'll find the signals.
Free 30-min call. Pick a Sprint if it fits. No retainer, no upsell.
14-day refund · 2 active Atlas at a time
Try it yourself first
Free Field Manual.
The 7 signals we pull in every Sprint. Try one yourself.
Instant · unsub anytime